Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
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When to Use Last Touch Attribution
What is last touch attribution, and why does it matter? Uncover the path to success through advanced attribution models.
How to Measure Your Email Marketing Success
Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.
Experiential Marketing: What It Is & Why It Works
An experiential marketing campaign strengthens the brand connection with customers. Learn more about it here.
Email Marketing Guide for Successful Campaigns
Learn the basics of creating email campaigns in Mailchimp and best practices to consider when developing your email marketing plan.
Digital PR Strategies for Small Businesses
Got something exciting to share with the world? Digital PR can help you expand your reach and grow your brand faster. Here’s how to get started.
What is a Business Use Case?
Learn how to accurately describe your customers’ interactions with your brand through business use case modeling.
Browse Abandonment Emails: The E-commerce Game Changer
Master the art of browse abandonment emails and stop leaving money on the table. Learn valuable timing, messaging, and automation tips that drive real results.
7 Black Friday SMS Campaigns to Take On the Holidays
Keep the holiday shopping momentum going, even after the sales end. SMS campaigns help you build brand love 365 days a year.
Best Time To Send An Email On Saturday
Trying to optimize weekend email campaigns? Learn more about what factors to consider when timing your Saturday emails and when might be best to hit send.
The Mailchimp 2020 Fall Release
New smart features, A.I.-backed content tools, e-commerce solutions, and audience management enhancements
Drip Campaign
Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status.