Lovepop and A/B testing Done Right
Learn how this feature helped the custom pop-up greeting card company double their engagement and revenue.
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How to Reach People at the Right Moment with Customer Journey Builder
Automated, relevant messaging enables flexible paths to purchase for each customer so you can scale quickly.
The Do's and Don'ts of Newsletter Signup Forms
Newsletter signup forms are essential for lead nurturing and customer engagement. Read on for our recommendations and best practices.
Static Budget vs. Flexible Budget: Which is Right for Your Business?
Discover how to choose between a static and flexible budget for your business. Understand the advantages and disadvantages of each budgeting approach to make an informed decision.
How to Grow and Optimize Your SMS Subscriber List
Increase your SMS subscriber list with targeted strategies that drive growth and retention. Learn how to optimize your approach for better performance.
Push Notifications vs. SMS: Which One Is Right for Your Business?
Push notifications or SMS? This article helps you decide which one is best for your business.
Your Cheat Sheet for Getting Ad Images Right
Quick and easy tips for creating images that work in your Facebook, Instagram, and Google remarketing ads.
A Step-by-Step Guide to Calculating Subscriber Acquisition Cost
Understand subscriber acquisition cost to improve budgeting and drive more efficient marketing strategies.
All About Social Media Icons for Email Signatures
Never waste another email interaction again. Learn how to add social media icons for email signatures and turn every message into a networking opportunity.
The Best Domain Registrars and How to Pick the Right One
To choose the best domain registrar, you need to know what makes it so. Compare several options here, and learn what features to look for.
Is your business ready to win peak season?
The best time to perfect your marketing strategy before the holidays is right now. Mailchimp’s unified platform brings email & SMS together. You can see the results yourself.
How to Pitch and Write a Guest Post
Small business owners have expertise worth sharing, and writing a guest post for another website is a powerful publicity tool. Learn how to find the right opportunity for you.