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Improve Customer Targeting With Micro Segmentation Marketing

Splitting your audience into small groups can increase conversions, grow loyalty, and provide valuable insights. Find out how micro segmentation works.

Target Smarter: A Guide to Geofencing Marketing

Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.

7 Ways Data Science Can Improve Your Marketing

Data on your audience and campaign performance makes it easy to create powerful marketing that achieves your goals.

8 Rules When It Comes to Skin Care Advertising

The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.

Sensory Language: Tapping Into the Senses for Better Marketing

Sensory language can transform your marketing. Learn how to use words that bring your brand to life and captivate your audience’s imagination and attention.

Save Time and Increase Productivity with a Smart Marketing Platform

How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.

Before and After: How Pre-Post Analysis Drives Marketing Results

Are you looking to improve your marketing campaign outcomes? Learn how pre-post analysis can uncover what works and optimize your future marketing strategies.

The Power of Semi-Supervised Learning in Sales and Marketing

Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.

Why Multichannel Campaigns Matter

Reach your people where they are, keep all your marketing in one place, and increase your ROI.

How to Create Campaigns That Deliver Results

5 steps for building measurable marketing campaigns

How to Write Effective SMS Messages (With Examples)

Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.

Google AdWords: A Beginner’s Guide

Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.