Target Smarter: A Guide to Geofencing Marketing
Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.
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Hyper-Personalization: Get Personal With Your Marketing
Hyper-personalization lets you go beyond relevant to remarkable marketing. Discover how this data-driven approach works and how to get started today.
8 Rules When It Comes to Skin Care Advertising
The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.
Sensory Language: Tapping Into the Senses for Better Marketing
Sensory language can transform your marketing. Learn how to use words that bring your brand to life and captivate your audience’s imagination and attention.
Save Time and Increase Productivity with a Smart Marketing Platform
How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.
Before and After: How Pre-Post Analysis Drives Marketing Results
Are you looking to improve your marketing campaign outcomes? Learn how pre-post analysis can uncover what works and optimize your future marketing strategies.
The Power of Semi-Supervised Learning in Sales and Marketing
Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.
Why Multichannel Campaigns Matter
Reach your people where they are, keep all your marketing in one place, and increase your ROI.
How to Write Effective SMS Messages (With Examples)
Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.
Google AdWords: A Beginner’s Guide
Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.
What Is Conjoint Analysis?
Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.
The 7 Website Traffic Sources You Need to Track
Boost conversions and drive your marketing strategy by understanding the 7 different types of website traffic.