The 5 Types of Advertising Campaigns: Which is Right for You?
Ready to launch an advertising campaign? Learn about the different types of ad campaigns and get ideas on how you can prepare a marketing campaign for your product.
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6 Ways to Add Testimonials to Your Website—And Why You Need Them
Customers trust the opinions of others, that’s what you need testimonials to add to your website. Learn the ins and outs of displaying customer reviews.
How to Build an ADA Compliant Website
Learn how to work towards achieving website accessibility by creating an ADA compliant website
Landing Page
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
Open Rate Success with Sid and Ann Mashburn
How the retail power couple segmented their audience to build better customer relationships.
Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.
Increase Conversion Rate From Ad to Landing Page
Matching your messaging across channels helps make every ad campaign dollar count.
Customer Retention Rate: Improvement Guide
Here's everything you need to know about customer retention rates and how these key metrics can help you build customer loyalty.
Cart Abandonment Rate: 8 Ways to Avoid Lost Sales
Increase your e-commerce store profits and boost customer loyalty with these tips to lower your cart abandonment rate.
Navigating Burn Rate: A Vital Metric for Businesses
Master business resilience with insights on burn rate metrics. Navigate the financial landscape effectively for sustained growth and success.
What Is Conversion Rate Optimization?
Conversion rate optimization increases the percentage of conversions for a particular action. With CRO, you can lower your cost of acquisition and grow.
CTOR vs Open Rate: Which Metric is More Important for Email Campaigns?
Discover which email marketing metric is more important for your campaign's success. Learn about CTOR and open rates and how to optimize them for better results.