Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
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Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
Pre-Built Segmentation: Target Your Customers With One Click
We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.
Brooklyn Slate and Targeting New Customers with Facebook Ads
How Brooklyn Slate finds similar customers with ads.
How Elk Head Targets Their Best Customers
How Elk Head targets their best customers.
How Predictive Marketing Improves Targeting
Use predictive marketing to anticipate customer behavior and personalize campaigns that drive better results.
Top Tips for Measuring Purchase Intent in Your Target Market
Boost sales by taking advantage of purchase intent and targeting the most profitable customers. Check out our top tips for measuring purchase intent.
Pinpoint Your Customers' Pain Points
What are pain points for customers? Learn how customer pain points can help you reach your target audience more effectively.
Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
How to Make a Brand Style Guide–With Examples
Brand style guides help companies to reach an intended audience with campaigns that are not only useful but campaigns that resonate with their target demographics.
Managing 2 Types of Users at Once
How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue.
Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.