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What is CRM? Definition + Benefits

Learn what customer relationship management (CRM) means for marketers, and how CRM tools can help you understand audience data and use it to market smarter.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

What Is Conversion Rate Optimization?

Conversion rate optimization increases the percentage of conversions for a particular action. With CRO, you can lower your cost of acquisition and grow.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

What Is Conjoint Analysis?

Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.

Company Culture: Create a Thriving Workplace

Ready to redefine your workplace culture? Explore strategies beyond perks for growth and success.

Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

Branding Your Online Business

Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.

What Is an Attribution Model?

A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.

What Is a UX Designer: Qualifications, Skills, & Functions

UX designers make sure that a product or service is easy and enjoyable for customers to interact with. Learn more about what a UX designer is here.

What Is a Business Proposal?

Read on to learn what a business proposal is, how to write one, and best practices that can help your organization stand out from the competition.

How to Use BCC and CC in Emails

Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.