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Trial and Error: A Copywriter’s Journey

Julia McCoy, founder and CEO of Express Writers, shares her story and provides tips for writing effective, informative emails.

Making the Most of Planning with Sarah Best Strategy

A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.

The Marketer’s Guide to SMS Booking Confirmations

Build trust, reduce no-shows, and boost repeat bookings with automated text message confirmations.

How to Efficiently Craft a Request for Proposal

Writing a request for proposal can be both exciting and intimidating. Learn how to make your own RFP template to get the right contractors on your project.

The Power of MQLs (Marketing Qualified Leads)

Maximize the power of MQL in marketing and sales for businesses. Learn how to leverage MQL effectively. Drive growth with MQL strategies.

Empathetic Email Templates for Difficult Moments

Learn how to write empathetic email templates for difficult moments and improve customer service communication with thoughtful, human-centered responses.

How to Create an Email Invoice: Templates and Tips

An invoice email can be tricky to write. Use our guide to learn how to write an invoice email.

Navigating Email Compliance: A Marketer's Guide

Navigate email compliance effectively with our comprehensive marketer's guide. Stay updated on email compliance regulations and best practices for marketing success.

Thirteen Pro-Tips for Email Design

We spoke with 3 of the most resourceful email design geeks we know and mined their brains for nuggets of wisdom. Here’s the best of what we found.

How to Achieve Empathetic Automation

Savannah, GA has infused Gauge Interactive with people with a penchant for creativity and kindness — two important ingredients for a successful automated email campaign.

What To Put in an Instagram Bio

Building an Instagram account for your brand or business? Learn what to put in your bio to win followers, increase your brand awareness, and drive sales.

Simple Website Templates

Do you want to build a website but don’t know where to start? Check out these simple website templates to get inspired.