Five Steps to Upgrade Your Opt-In SMS Policy
Master SMS marketing compliance while driving engagement. Create compelling opt-ins for better conversion rates.
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Common Mistakes in Multi-Channel Automation
Avoid common mistakes in multi-channel marketing automation and learn how to improve customer engagement across email, SMS, social, and more.
Integrate QuickBooks with Mailchimp to Maximize Sales Potential
5 ways customer insights, segmentation, and automation help you power your marketing and grow your business.
How Small Businesses are Finding New Ways to Grow
SMBs, marketers, and entrepreneurs like you need insights, data, actionable takeaways, and more than a little inspiration. Whether you’re aiming to boost revenue, build brand trust, or deepen customer loyalty, we’ve got you.
The Long and the Short of Email and SMS
Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.
Tracking Your Lead Source: Why It Matters and How to Do It Effectively
Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.
Introducing Google Remarketing Ads in Mailchimp
We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.
How to Start a Business
Learn about the legal, financial, tax, and marketing considerations of starting a new business.
Introduction Email Strategy: Connect With Busy Decision-Makers
Your complete guide to writing an introduction email that converts. Learn smart strategies to connect with busy executives and other key decision-makers.
How Workflow Automation Can Improve Operations
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
Competitor Analysis: What It Is and How to Conduct One
Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.