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About Non-Subscribed Contacts

A non-subscribed contact is someone who has interacted with your brand but hasn’t opted in to receive email marketing campaigns. Learn about non-subscribed contacts and how to use them.

About Your Contacts

Learn about the different types of contacts in your account—subscribed, unsubscribed, non-subscribed, cleaned, and archived—and what you can do with each.

Best Practices for E-commerce Subscribers

Mailchimp helps you grow your e-commerce business and build relationships with customers. Get best practices for keeping an audience, targeted content, and more.

Use Open Tracking in Emails

Open tracking lets you see if your contacts have opened your sent email campaigns. Learn how we track opens and how to view open results.

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