Getting Started with Segments
Your Mailchimp audience contains a lot of data about your contacts. You can use this data to create segments and send targeted campaigns.
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All the Segmenting Options
Learn how to use subscriber profiles, audience fields, e-commerce, and integration data to target and filter subscribers into segments.
Segment an Audience by Purchase Activity
Learn how to segment your audience based on purchase activity.
Common Segmentation Combinations
There are endless possibilities when creating segments in Mailchimp. View some commonly used combinations for certain segmenting tasks.
Troubleshooting Advanced Segments
Having trouble with advanced segments? Learn about common issues and get solutions.
Save and Manage Segments
With saved segments, you can send targeted campaigns to sets of similar subscribers. Learn how to view, edit, and delete saved segments.
Manage an Advanced Segment
Create advanced segments using data queries and nested conditions. Learn the ways to create advanced segments and how to build your own.
About Pre-Built Segments
Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.
About the Advanced Segment Builder
Use advanced segments to organize your audience based on complex, nested conditions. Learn how advanced segments work and how you can use them.
Understanding Logic in the Advanced Segment Builder
The advanced segment builder takes our basic segment builder to the next level with unlimited and nested conditions that combine “and” and “or” logic.
Create and Send to a Segment
Segments help you send emails to contacts based on e-commerce data, location, and more. Learn how to create segments and send to your subscribed contacts.
View or Export Your Contacts
Learn how to view or export an audience or segment of Mailchimp contacts.
