Include a Signup Form Link in an Email Campaign
Learn how to add a signup form link to your email campaign. This link lets people sign up from your campaign archive or forwarded emails.
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Connect or Disconnect List Subscribe for WordPress
Add a Mailchimp signup form to your WordPress site with the List Subscribe plugin. Learn how to customize your form, place forms on your site, and more.
Find the Unsubscribe Link for Your Audience
Spam laws require that you include an unsubscribe link in your email campaigns. Learn how to find URL for this link in your signup forms.
Introduction Email Strategy: Connect With Busy Decision-Makers
Your complete guide to writing an introduction email that converts. Learn smart strategies to connect with busy executives and other key decision-makers.
Add an Update Your Preferences Link
Add Mailchimp's Update Your Preferences link to your email campaigns to allow your subscribers to update their subscription preferences.
How to Create and Optimize Your LinkedIn Business Page
Learn how to create and optimize a LinkedIn business page for your brand. Follow this step-by-step guide to build your professional presence online.
From ASAP to FYI: Using Text Abbreviations Effectively in Business Communication
Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.
Social Media
Organic posts, paid posts, advertisements, and more—explore the different ways you can connect on social media.
How Online Shopping Trends Are Transforming Retail
Discover how the latest online shopping trends are shifting the retail industry and learn how you can connect with online shoppers and drive purchases.
Key Components of an Effective Messaging Strategy
Build a powerful messaging strategy by focusing on key components. Optimize your communications to effectively connect with your target audience.
Leverage Lifestyle Segmentation to Enhance Targeted Marketing
Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.
How to Write an About Me Page
An About Me page is an opportunity to share your brand’s story and connect with customers. Read this to learn how to write a good About Me page.