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CONTENT CREATION TOOLS

Drive engagement, build trust, and earn loyalty with AI-assisted content creation tools

Our industry-leading platform uses AI to suggest marketing creative that your team can use to easily create unique, personalized marketing content.*

Find out why we’re best-in-class

The #1 AI-powered email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.

  • Up to 25x ROI

    seen by Mailchimp users*

  • >99% deliverability rate

    for email (average)

  • 11M+ Users

    of Mailchimp globally

  • 50+ behavior-based triggers

    for personalization

Build content that captivates and converts

Create compelling messaging in minutes with Intuit Assist

Get ahead of the pack and stand out in your audience's inboxes. Let AI help generate on-brand email copy, subject lines, preview text, and more. You only need to review and send!

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Generate cohesive designs quickly

With Mailchimp’s AI-powered platform, your team can build beautiful and consistent experiences that ensure your campaigns delight your customers and drive conversions.

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Elevate your branding with Canva, Shutterstock, and more

Seamless integrations put an array of creative resources at your fingertips. Import your unique Canva designs and access over 2 million free Shutterstock images—and that’s just the beginning.

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Elevate your branding with Canva and Mailchimp integration 

Save time and create stunning emails, access to your Canva brand designs, right inside Mailchimp. Design faster and easier with convenient access to eye-catching visuals. 

“We also use Content Optimizer every single time we send because it gives us recommendations for our next email. We look at that report and see what we can do better next time based on Mailchimp’s recommendations… I think Mailchimp’s tools are just fantastic across the board."


-Billy Lesnak, Marketing Director, Steel City Collectibles US

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Test, understand, and optimize your content with Mailchimp

Boost engagement with data-driven recommendations

Our platform analyzes millions of top-performing campaigns in your industry to offer personalized suggestions on how to improve copy, imagery, layout, and more.

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Use A/B testing to find out what your audience really wants

Mailchimp helps take the guesswork out of crafting campaigns. With A/B testing, you can experiment with different subject lines, copy, images, and more to determine what drives engagement and motivates customers to act.

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Learn more about content creation

FAQs

  • Content creators need a variety of tools to help them create high-quality content. A good content creation toolkit should include these simple tools:

    • Content research tools to gain insights and identify Google trends
    • An AI assistant to help come up with content ideas
    • An editing tool and grammar checker to avoid any mindless errors
    • A graphic design tool to add high quality images and liven up your message
    • Video content creation tools to give your content an added dimension

    Leverage your content with good SEO keyword research, making sure that it ranks high and gets the desired exposure. More advanced content creators who are ready to play around with audio files may want to consider expanding their reach with podcasting tools. Lastly, stay organized with a content planning tool. A good project management tool will help you schedule and create content regularly.

    For these basic tools, most companies will offer a free version, with the option to upgrade to a paid plan. Mailchimp offers some of the best content creation tools, such as the Creative Assistant, Email Templates, Subject Line Helper, Content Studio, and generative AI tools.

  • Digital content creation tools help marketers develop content for their digital marketing channels, from social media posts to email campaigns to podcasts. This includes writing tools, editing tools, and professional design tools, including the video creation process. Most companies will offer free and paid versions of their tools.

  • Digital marketers can leverage content creation tools to build their brand, amplify their message, and expand their audience. Mailchimp offers content creation tools to help write, design, optimize, and schedule content.

  • When it comes to creating engaging content for multiple marketing channels, it's often hard to know where to start. Creating standout content can feel like a daunting task.

    Mailchimp's AI Copy Generator and Creative Assistant are favorite content creation tools for kicking off your content creation journey.

    • AI Copy Generator is a great tool for providing inspired content ideas, with personalized data-driven recommendations specific to your industry and intent.
    • Creative Assistant lets you save time by getting to know your brand and then creating custom designs for you instantly.

  • Content creation is a crucial way for business to engage with and grow their audience. This aspect of digital marketing is not to be neglected. A carefully planned content creation process, informed by on-brand content ideas, can successfully engage existing customers and attract new ones.

  • The content creation process starts with research into industry trends, which helps generate strategic topic ideas. It can take the shape of different content formats, including written content, like blog articles, video clips and social media posts, email campaigns, and even podcasts. Ultimately content creation is a way to build your brand, engage your audience, and gain traction across search engines.

    Mailchimp offers a variety of content creation tools. Among Mailchimp's most popular tools: Creative Assistant, Email Templates, Subject Line Helper, Content Studio, and generative AI tools.

  • Automating your content creation process is an effective solution that can save you time, increase efficiency, and minimize costs, while providing you with personalized and consistent content. You can automate your content creation by using dynamic email content and embracing AI-powered writing and design tools.

    Here are some ways Mailchimp's content creation tools can help you automate your process:

    • Dynamic Content: With dynamic email content, you can automate your content creation by ensuring that the right content is shown to the right people, even if it's sent out in bulk. This feature allows you to personalize every message you send, eliminating the need to create a new email or follow-up message for specific contacts. With targeted content, you can provide promo codes to different locations or showcase new products based on age groups.
    • AI Copy Generator: Automate copy, discover content ideas, and receive data backed personalized recommendations. Experiment with content variations and choose the most captivating copy with Mailchimp's AI Copy Generator.
    • Creative Assistant: Quickly generate sleek designs that are true to your brand with our AI-powered design tool. Creative Assistant can automate designs for emails, landing pages, and social media content.

  • Content creation in social media refers to the process of generating and publishing various types of content specifically for social media platforms. This includes creating visually appealing social media posts, descriptive and engaging copy, social media videos, and more. The goal of social media is to effectively communicate with your target audience, build engagement, drive traffic, and ultimately achieve marketing objectives like brand awareness, lead generation, and customer retention.

Need to hire a helping hand? We got you.

From a quick template design to full-service campaign management, our global community of 850+ trusted experts does it all.

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*Disclaimers

  1. #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
  2. 25X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024
  3. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
  4. Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
  5. Availability of features and functionality varies by plan type, which are subject to change. For details, view plans and pricing.