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Mailchimp Partner Lindsey Carroll Gives Back

By donating her professional skills, this marketer is making an impressive impact

It’s no secret—our Mailchimp partners are phenomenal. This community of experts boasts some of the best email marketers around. Every day, partners help clients achieve their marketing goals. But many also donate their professional skills to worthy causes, helping nonprofits expand their reach so they can focus on their mission.

Lindsey Carroll, owner of Outbox Ltd, is one of these partners. For the last 7 months, Lindsey has been donating her professional skills to help ImpACT-Mental Health increase their, well, impact. This New Zealand-based nonprofit—dedicated to bringing awareness to teenage mental health issues—had no marketing strategy in place, and needed Lindsey’s help promoting their online events, podcast, and speaking series. Here, Lindsey explains why she donates her professional skills to worthy organizations like this one.

Why were you interested in helping ImpACT-Mental Health?

New Zealand, where I live, has a very high suicide rate, and mental health awareness needs to be front of mind. I have also worked in schools and known first hand the upset it can bring. They have counseling skills, whereas I have digital skills, together we can make a difference.

What did you do to help the organization?

I created a landing page to grow their audience, set up automations to remind attendees of upcoming events, and provided them with reusable templates for future email campaigns. I also produce their Mailchimp newsletters.

“I’ve always been someone who likes to give back and be part of my community. I sponsor several Mailchimp newsletters and websites for local and charity organizations.”

What were the results of your work?

ImpACT saw a 600% increase in landing page sign ups, and a 663% increase in visits to the event promo.

Is volunteering your services something you do often?

Yes, I've always been someone who likes to give back and be part of my community. I sponsor several Mailchimp newsletters and websites for local and charity organizations.

Many folks would just donate money to a nonprofit and call it a day. Why do you think it’s important to volunteer your professional services? Money does not provide the skill that organizations often need. Creating a newsletter for them can be done efficiently and correctly, often leaving volunteers to add value elsewhere in the charity.

Do many organizations ask for your help? If so, how do you decide which ones to donate your time to?

A fair number ask for help, and I help where I can—if not in time, in other ways. I tend to lean towards those I have a personal interest in or that give back to the local community.

“Money does not provide the skill that organizations often need. Creating a newsletter for them can be done efficiently and correctly, often leaving volunteers to add value elsewhere in the charity.”

How do you manage how much pro bono work you take on?

I turn down requests that I feel I cannot fulfill, but have also published those requests to my networks, as others may be happy to take them on.

Do you plan to keep working with ImpACT-Mental Health?

In the near future, I want to overhaul their website to help them promote their book, Hate Myself, Hate My Life. Their goal is to have a copy of this book in every New Zealand high school.

This is part of our Partners Who Give Back miniseries. Read more about marketers who donate their professional skills to worthy causes:

Kim Darragon

is helping refugees to thrive through the power of their own ideas.

Pure Firefly

helped the Guild of Scenic Artists triple their donation goals.

If you’re a freelancer or a member of an agency looking to build your reputation, learn new skills, and network with awesome peers like Lindsey, join Mailchimp & Co. Membership gets you access to tools (to help you manage your clients) and resources designed to help you grow your business your way.

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