Learn how your emails compare to the top-performing campaigns in your industry and get data-driven suggestions for improving your copy, imagery, and layout.
Turn Emails into Revenue
Win new customers with the #1 email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.
Convert with email automations
Boost orders and customer lifetime value by dynamically personalizing emails based on browsing and purchase data.
Create faster with generative AI
Effortlessly create on-brand content with generative AI tools and choose from expertly designed templates.
Refine with segmentation
Target customers with advanced logic like spend amounts, buying behavior, and predicted attributes.
Optimize with analytics & reporting
Analyze performance with custom reports, funnel visualizations, and industry benchmarking.
Get started easily with a personalized product tour
An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*
Start your free trial today
Mailchimp Recommends
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
- 24/7 Email & Chat Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Essentials
Send the right content at the right time with testing and scheduling features.
- 24/7 Email & Chat Support
- Pre-built Email Templates
- SMS Add-on
- A/B Testing
- Basic Automated Customer Journeys
-
Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Free
Easily create email campaigns and learn more about your customers.
- Email support for first 30 days
- Pre-built Email Templates
-
SMS Add-on
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Free
Easily create email campaigns and learn more about your customers.
- Email support for first 30 days
- Pre-built Email Templates
-
SMS Add-on
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Essentials
Send the right content at the right time with testing and scheduling features.
- 24/7 Email & Chat Support
- Pre-built Email Templates
- SMS Add-on
- A/B Testing
- Basic Automated Customer Journeys
-
Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
- 24/7 Email & Chat Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*
See
Free Trial Terms
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn moreGenerate up to 7x more orders* with Customer Journey Builder automations
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
Keep customers ready to buy with engaging content
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Our Creative Assistant will help you stand out by using AI to create custom designs for your brand.
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Mailchimp helps you achieve data security and privacy standards for your customers.
Get up to 141% more revenue* with our Customer Lifetime Value and Likelihood to Purchase segments
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
Bring in more data, drive more growth with our integrations
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Canva
Create compelling visuals for your marketing.
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Mailchimp for Salesforce
Sync your Mailchimp subscribers and Salesforce® leads across platforms.
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Instagram
Promote and share your Instagram posts in email campaigns.
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Shopify
Sync Shopify customers, products, and purchase data to Mailchimp.
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Google Analytics
Unlock powerful insights with campaign, website, or landing page data.
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WooCommerce
Power your ecommerce store with smart marketing features.
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QuickBooks Online
Bring together your marketing tools and invoice data.
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Squarespace Commerce
Market your ecommerce business and drive sales.
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Zapier
Automatically pass data between web services without a single line of code.
*Disclaimers:
- All e-comm revenue attributable to paid plan users' Mailchimp campaigns in 90 days of first campaign launch for Jan '22 - Nov '22 period.
- Onboarding services differ per plan and are available for new or upgraded users with a paid plan for the first 30 days after account creation or upgrade.
- Generate up to 4X more orders with Customer Journey Builder automations based on orders generated through user's connected stores with automations versus when they used bulk emails.
- Get up to 88% more revenue based on emails sent with predicted segments against non-predictive segmented emails for users with connected stores only. Standard or Premium Plans only. Availability of features and functionality varies by plan type. For details, view plans and pricing.