The easiest way to design a campaign

Drag and drop photos and content blocks, so your words and images are exactly where you want them. Replicate and re-order content blocks with one click, and adjust the layout to your heart's content. Create a color palette, customize your message with our selection of web fonts, include helpful calls to action, and more.

MailChimp's drag and drop email designer
Learn how he uses the email designer to extend his brand

“From quickly loading in our color palette and our brand font, we can make emails look and feel like an extension of our website very easily. The main benefit of email design with MailChimp is that we can make our emails look a lot better than the technical expertise that we have.”

Nick Sapia, chief digital officer of Alps & Meters
Learn how he uses the email designer to extend his brand

Showcase products from your online store

Our customizable product blocks and data-driven product recommendations make it easy for online sellers to advertise via email. Once you connect your store to MailChimp, drag and drop product blocks into your campaign to promote a single item or highlight a collection of best sellers. Then, include a product recommendations content block, which analyzes the purchase history of each customer and suggests the items they’ll want to buy.

MailChimp's customizable product blocks and data-driven product recommendations

Add a hero image

Grab the attention of your recipients by adding a background image to any section of your campaign. In just a few clicks, you can increase visual interest and promote brand consistency.

Add a background image to any section of your campaign

Built-in photo editing

Edit and resize images using our built-in tools. No need to open up another program just to tweak your photos.

MailChimp built-in photo editor


MailChimp’s template editor adapts to your workflow. Post comments and send test emails for your team while you’re working on a campaign. Reply to each other’s feedback, and mark comments as read to check things off the list.

comments and feedback in MailChimp
MailChimp campaign preview

Test and preview for mobile

Push a test campaign to your own mobile device to quickly see what it's going to look like before sending, and preview desktop and mobile versions side-by-side to make sure they're both in great shape.

Optimized for mobile

All of your templates are mobile optimized, right out of the box. No expertise or custom coding required.

Intuitive content manager

Our content manager makes it easy to filter, search, and organize your images and files. Product images from your online store will automatically populate the content manager when you connect your store to MailChimp. Quickly locate images you want to reuse from other campaigns. Or, browse Giphy to find the perfect GIF that adds a lighthearted, human touch to your marketing emails. In just a few clicks, you can sort all of your files by type, size, or upload date. Plus, we keep you organized by storing all versions of a file together. Make several rounds of edits to an image? No worries. You’ll be able to access previous versions easily.

MailChimp file manager

Automatic link checker

MailChimp's link checker saves you time by verifying every URL in your email. It also shows you a screenshot on hover, so you can make sure every link is pointing to the right place.

MailChimp automatic link check gives a preview of links mentioned in your campaign