Customize your campaigns

Merge tags allow you to dynamically add content to your email. They may look intimidating, but they're easy to figure out. Drop a merge tag into a campaign, and we’ll take care of the rest (check out our merge tag cheat sheet for specifics). Include something as simple as a subscriber’s first name, add social links, or, if you’re feeling gutsy, create an entire campaign using nothing but merge tags.

Merge tag used in a campaignMerge tag rendered as the recipient's first name