The marketing platform built for e-commerce
Drive sales with personalized email and SMS automations using Shopify data in Mailchimp.
- Cost
- Free plan available
- Developer
- Mailchimp
- Languages
- English, French, German, Spanish, Italian, Portuguese
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#1
email and marketing automation platform*
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9x
see up to 9x more revenue with marketing automation flows*
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24%
see up to a 24% higher click rate when Mailchimp customers segment their campaigns than when they don’t*
Mailchimp customers with a Shopify-connected store saw up to a 41x return on their Mailchimp investment*
Connect your Shopify and Mailchimp accounts
Use this integration to personalize your marketing outreach, unlocking Shopify data to drive sales and boost your store’s performance.
Accelerate your growth with automation
Trigger automations, like welcome emails, abandoned cart reminders, and back-in-stock alerts to keep contacts engaged.
Drive sales with unique, single-use discount codes
Reach and convert customers across channels by delivering unique discount codes in email and SMS automations, and popup forms.
Target the right customers to win repeat business
Sync Shopify segments with Mailchimp to personalize email and SMS marketing. More connected data, richer customer relationships.
Attribute campaign revenue accurately in Shopify
View your campaign revenue in your Shopify dashboard once connected — less platform switching, more time saved.
A restaurant group used this integration to scale their wine subscription
Mailchimp’s Shopify integration helped Gruppo Terroni lift click-throughs 39% and drive 90% retention with automation and segmentation.
Bring your sales and marketing data together
Connect Shopify with Mailchimp to unlock advanced marketing features that can help you save time and sell more. See how it works.
What does it do?
Here are some popular ways to use this integration. Features and functionality vary by plan.
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Automate your sales growth and save time
Connect Shopify with Mailchimp and use audience behavioral data to trigger actions, like sending a product-specific email to a contact based on how they interacted with your store.
Drive sales with personalized product recommendations, best sellers, and back-in-stock notifications using unified store data in Mailchimp.
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Unlock the power of your data
Drive personalization by using customer events passed through Shopify pixels to build segments based on real shopper behavior.
View attributed campaign revenue in your Shopify dashboard once connected — less switching between platforms, more time saved.
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Grow your business with confidence
Ensure your integration is configured successfully for your first campaign with real-time integration support mc-integrationsupport@intuit.com
Create and manage unique discounts made in Mailchimp from the Discounts tab, and we'll automatically sync them to Shopify once connected, so that customers can redeem them.
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Centralize Shopify data in Mailchimp to send personalized email and SMS marketing campaigns so you can build better relationships with contacts.
Plus, help optimize your marketing strategy with access to data all in one place.
Resource articles
Requirements
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You must have an active Shopify account to use this integration and connect a single or multiple Shopify stores to your Mailchimp audiences.
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See Connect or Disconnect Mailchimp for Shopify for more information on settings and other considerations in your Mailchimp account before connecting.
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You must have the necessary permissions to share data between accounts once connected. Manager access or higher in Mailchimp is required to make changes to the integration. Check out how to manage user levels in your account.
Millions of users rely on us for their marketing needs.
*Disclaimers
- Integration: Mailchimp and Shopify are sold separately. Integration available. Availability of features and functionality varies by paid plan type. For details, view Mailchimp plans and pricing.
- #1 email marketing platform: Based on May 2025 publicly available data on competitors' number of customers.
- SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. See terms for details.
- 9x revenue: Based on total revenue generated from bulk emails by users’ of Marketing Automation Flows from January 2023 - January 2025. Marketing Automation Flows functionality varies by plan type.
- 24% Higher Click Rate: The 24% higher click rate is based on internal Mailchimp data and is not guaranteed for all users. Individual results may vary based on a variety of factors, including campaign content, audience engagement, and segmentation strategy.
- 41x ROI on Mailchimp Investment: Based on internal Intuit Mailchimp user data (Aug 2024-July 2025). ROI reflects revenue from Mailchimp campaigns compared to a user’s specific Mailchimp plan and feature costs. Results may vary based on user business model and Shopify activity.
- Marketing Automation Flows is only available on paid plans. Features and Functionality vary by plan type. For details, please view Mailchimp’s various plans and pricing.