Create a New Audience Group
Use groups to let contacts categorize themselves based on their interests and preferences.
Get the job done with a pro
From training to full-service marketing, our community of partners can help you make things happen.
When you create groups in your audience, subscribed contacts can categorize themselves based on common interests or preferences. Sometimes, you may want to move subscribed contacts into groups yourself. You can then use group data to send targeted emails.
In this article, you'll learn how to add subscribed contacts to groups.
To add an individual subscribed contact to one or more groups, follow these steps.
Nice job. After you add your subscribed contact to 1 or more groups, you’ll be able to see these group selections in the contact table.
Pick and choose multiple subscribed contacts to add to a group, or add an entire segment of subscribed contacts to a group at once.
To select multiple subscribed contacts and add them to a group, follow these steps.
After you click Apply, you’ll be able to see your group selections in the contact table.
To add members of a segment to a specific group, follow these steps.
After you click Apply, you’ll be able to see your group selections in the contact table.
Import new subscribed contacts into groups, or use our import tool to update group data for existing subscribed contacts. There are a couple different ways to import subscribed contacts to groups, depending on whether you want to import everyone in your file to the same group, or to different groups.
To import subscribed contacts to the same group, follow these steps.
After you finish your import, we'll display a progress status message and email you when your import is complete. Once imported, your contacts will be added to the group you chose.
To import subscribed contacts to different groups in your audience, follow these steps.
Technical Support
Have a question?
Paid users can log in to access email and chat support.
Use groups to let contacts categorize themselves based on their interests and preferences.
Use Mailchimp's groups to organize subscribers based on their interests and preferences.
Tags are labels you create to help organize your contacts in Mailchimp. Learn how to use tags, where to find them, and how to get started.
These cookies are strictly necessary to provide you with the services and features available through our site. Because these cookies are strictly necessary to deliver the site, you cannot refuse them without impacting how the site functions.
These cookies are used to enhance the functionality and performance of the site. They help us to customize the site and application for you in order to enhance your experience. While these cookies are not needed for a basic website experience, certain functionalities such as personalization and video would become unavailable.
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.
These cookies collect information to help us understand how the site is being used or how effective our marketing campaigns are. They help us to know which pages are the most and least popular and to see how visitors move around the site. These cookies may be set by us or by third-party providers whose services we have added to our pages.