Mailchimp reports help you measure engagement and audience response for your ad, including views, clicks, and return on investment (ROI). This data can help you refine your marketing strategy and get the most out of your ad budget.
In this article, you'll learn about your Facebook or Instagram ad report.
View your report
After your ad is posted to social media, it'll take about 24 hours to start gathering results. To view your report, navigate to the Reports section of your Mailchimp account. Click the name of your ad to view more.
We'll update these statistics once every 24 hours for the length of your ad's run.
Here's what you'll find in your ad report, and what the terms mean.
The total number of social media users who saw your ad.
The total number of times your ad was displayed. A customer who saw your ad 3 times would count as 1 reach, and 3 impressions.
The number of clicks your ad received.
The number of people who clicked your ad.
The percentage of all ad viewers who clicked your ad.
Total number of comments on your ad.
Total number of times your ad was shared.
The total number of Facebook likes your ad received.
Average daily budget
The average amount you've spent per day on the ad.
Cost per click
The approximate amount you're spending on your ad per click