Set Up an SMS Marketing Program in Germany

To get started using Mailchimp for SMS Marketing in Germany, submit an application for your business. After you’re approved, create your first text message and start sending to subscribed SMS contacts that live in Germany.

In this article, you’ll learn how to set up an SMS Marketing program.

Before you start

Here are some things to know before you begin this process.

• This article covers the setup process for SMS Marketing in Germany. To learn how SMS Marketing works, check out About SMS Marketing with Mailchimp.
• SMS Marketing is available as an add-on for customers with the Essentials plan or higher.
• You must be an account Owner, Admin, or Manager to set up an SMS Marketing program. Learn more about the different user levels in Mailchimp.
• At this time, you can only send text messages to subscribed SMS contacts from the country that’s associated with your SMS Marketing program. For example, if your SMS Marketing programs sending country is Germany, you can send text messages to subscribed SMS contacts from Germany.
• MMS isn't available for Germany's SMS program.

Submit your SMS Marketing application

To send marketing text messages with Mailchimp, you need to submit an application and get approved.

The German SMS Marketing application has 8 steps:

1. SMS Experience
2. Sending Country
3. Sender ID
4. Business Info
5. Use Cases
6. Privacy Policy
7. Terms & Conditions
8. Credit Subscription

To submit a SMS Marketing application, follow these steps.

SMS Experience, Sending Country, Sender ID, Business Info, and Use Cases

1. Click SMS.
2. Click Start registration.
3. On the SMS Experience step, click the option that best matches your SMS experience level, then click Next. If you don’t want to answer this question, click Skip.
4. On the Sending Country step, click Germany, then click Next.
5. On the Sender ID step, use the Select An Audience drop-down to choose the audience you want to connect to your SMS program. If you have a single audience, it'll be automatically selected. The audience that’s selected when filling out your application cannot be changed.
6. Add your branded sender ID. The sender ID is the business name that’ll show up when you send SMS messages. We’ll display your sender ID by default when you send an SMS. This information is what’s used to generate your unsubscribe landing page.
7. Click Next.
8. On the Business Info step, enter your information into the fields. Where possible, we pre-fill information from your Mailchimp account. To learn more about the disallowed use cases for SMS Marketing programs, check out About SMS Marketing with Mailchimp.
9. Click Next.
10. On the Use Cases step, check the box next to the option that best describes how you plan to use SMS. If you’re a verified non-profit, you may be eligible for a 15% discount. To start the discount approval process, contact our Support team.
11. If you want to send abandoned cart text messages to your SMS contacts, click Yes in the Are you interested in sending abandoned cart text messages? section. If you click Yes, we’ll enable double opt-in. If you click No, you’ll need to contact our Support team to set up abandoned cart text messages later.
12. Click Next.

Nice job! Next, complete the Privacy Policy, Terms & Conditions, and Credit Subscription steps.

Privacy Policy

A privacy policy describes how a business collects, uses, and manages personal information. An online privacy policy that is specific to SMS marketing is required for your application.

There are 2 options to complete the Privacy Policy step. Choose Not yet, I need help creating one if you need to create a new SMS privacy policy with the Mailchimp template. Choose Yes, I have a privacy policy if you already have an SMS privacy policy published online that you want to link to your application.

With the Mailchimp template

Use the Mailchimp template to help you create your SMS privacy policy if you don’t already have one.

To create an SMS privacy policy with the Mailchimp template, follow these steps.

1. On the Privacy Policy step, click Not yet, I need help creating one, then click Next.
2. Review the legal disclaimer, then click I agree.
3. Review the privacy policy, fill in the highlighted information, and make any changes you need. To delete the template content, click Reset template.
4. Click Next.

With a URL

If you already have a privacy policy published online, make sure it mentions SMS, then add the URL to your SMS Marketing application. If your privacy policy doesn't mention SMS when you submit your application, it may remain in a pending state.

To add a link to your existing SMS privacy policy, follow these steps.

1. On the Privacy Policy step, click Yes, I have a privacy policy.
2. Enter the URL into the Link to SMS privacy policy field.
3. Click Next.

Terms & Conditions

Terms and conditions describe how your business plans to use SMS. Online terms and conditions that are specific to SMS marketing are required for your application.

There are 2 options to complete the Terms & Conditions step. Choose Not yet, I need help creating them if you need to create new SMS terms and conditions with the Mailchimp template. Choose Yes, I have terms and conditions if you already have SMS terms and conditions published online that you want to link to your application.

With the Mailchimp template

Use the Mailchimp template to help you create your SMS terms and conditions if you don’t already have them.

To create SMS terms and conditions with the Mailchimp template, follow these steps.

1. On the Terms & Conditions step, click Not yet, I need help creating them, then click Next.
2. Review the legal disclaimer, then click I agree.
3. Review the terms and conditions, fill in the highlighted information, and make any changes you need. To delete the template content, click Reset template.
4. Click Next.

With a URL

If you already have terms and conditions published online, make sure they mention SMS, then add the URL to link them to your application. If your terms and conditions don't mention SMS when you submit your application, it may remain in a pending state.

To add a link to your existing SMS terms and conditions, follow these steps.

1. On the Terms & Conditions step, click Yes, I have terms and conditions.
2. Enter the URL into the Link to SMS terms and conditions field. For compliance reasons, you need to add a link to your SMS privacy policy in your SMS terms and conditions. If you use the Mailchimp template to create your SMS privacy policy, we generate this link for you to copy. If you use the Mailchimp template to create your SMS terms and conditions, a link to your privacy policy is automatically added.
3. Click Next.

Credit Subscription

Before you submit your application, set up your monthly SMS credit subscription. You don’t pay for SMS credits until your application is approved.

Here are a few things to keep in mind.

• SMS credits are required to send text messages.
• SMS credit costs are calculated according to your SMS Marketing programs sending country.
• For German SMS programs, ‌text messages cost 12 credits to send.
• Your first SMS credit subscription purchase will be prorated based on the number of days left in your billing cycle.
• The payment method on file for your Mailchimp account is automatically used to purchase your monthly SMS credit subscription.
• Your Mailchimp account’s payment method and currency on the Billing information page is reflected on the Credit Subscription step.
• Your SMS credit subscription renews each month with your marketing plan.
• You can change your monthly SMS subscription or payment information at any time.

To set up your monthly SMS credit subscription, follow these steps.

1. On the Credit Subscription step, click the How many SMS subscribers do you have? drop-down, then select the range that corresponds with your SMS audience size. After you select a range, a suggested number of SMS credits appears in the We think you’ll need: section.
2. If you don’t have an audience of subscribed SMS contacts yet, select I’m just getting started. To learn more about how Mailchimp suggests an SMS credit subscription for you, check out About SMS Marketing Credits.
3. If you want to select a different number of SMS credits, click Change amount.
4. In the Change my credit amount pop-up modal, click the Select a monthly credit amount drop-down, then choose the number of SMS credits you plan to use each month.
5. Click Save. The number of SMS credits you select appears in the You chose a custom amount: section.
6. Click Select and submit to set up your monthly SMS credit subscription and submit your application. The credit option you select will be automatically set up as your monthly SMS credit subscription.

Excellent! You’ve submitted your SMS Marketing application for review.

Application processing time

For German programs, the SMS Marketing application processes quickly. If your application meets all of the requirements, it can be approved almost immediately, and you may be able to start using SMS features right away.

Application status

If approved, we’ll send a notification to the primary email address associated with your Mailchimp account. Then, you can send marketing text messages.

After your application is approved, you’ll be charged for your first monthly SMS credit subscription purchase. Your payment method and currency on the Billing information page is used for monthly SMS credit subscription purchases. Manage your SMS credits on the SMS overview page or the SMS settings page. To learn how to purchase a one-time credit refill, check out Create and Send a Marketing SMS.

If there’s an error with your application, you’ll see a notification in your account and receive an email to update or revise the business information you provided. Once you resolve any errors and resubmit, your application will return to a processing status, then undergo another review. View your application status on the SMS overview page.

View your SMS Marketing settings

Your SMS Marketing settings contain the details of your program. You can also manage your SMS credits from the SMS settings page. For compliance reasons, the Sender information section is informational only and can't be edited. The information on the SMS settings page is specific to your SMS Marketing program’s sending country.

To view your SMS Marketing settings, follow these steps.

1. Click SMS.
2. Click Settings.
3. On the SMS settings page, view the following sections:

• Program information

  • Sender information
  • Pricing details
  • Terms and Conditions
  • Privacy Policy
  • Rate limits

• Sending options

  • SMS quiet hours

• Opt-in Preference

  • Opt-in Preference
  • Abandoned Cart Opt-in

Next steps

You’ve set up an SMS Marketing program in Germany. Now what? Here are some ways to kick-start your SMS experience.

• About SMS Marketing Credits
  Learn how SMS credits work and how to calculate the right amount for your marketing.

• About SMS Marketing with Mailchimp
  Learn about rate limits, quiet hours, and more.

• Import SMS Contacts to Mailchimp
  If you have contacts who have already opted in to your SMS marketing, import them to your Mailchimp audience with a CSV or TXT file.

• Create and Promote an SMS Signup Form
  Use an SMS signup form to add new subscribed contacts to your audience who want to receive SMS marketing from you.

• Create and Send a Marketing SMS
  Learn how to create and send marketing text messages to your subscribed contacts.

• Create an Abandoned Customer Cart Journey Map
  Learn how to create and send abandoned cart text messages with the Customer Journey builder.

• View and Manage Inbox Messages
  Use Mailchimp Inbox to manage responses from your subscribed SMS contacts and send your own replies.