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Ecwid by Lightspeed

Grow your business faster by connecting your Ecwid store to Mailchimp and access powerful marketing features to effortlessly boost conversion and loyalty!

Available in 50 languages

About Ecwid

About Ecwid

Ecwid by Lightspeed is the ultimate ecommerce solution that gives you the power to easily sell anything, anywhere, and to anyone. Automatically sync customer data to manage customer relationships more efficiently, create personalized campaigns that convert, automate time-consuming processes and more!

Drive results and optimize marketing ROI

Bring your e-commerce and marketing data into one centralized place. Segment your audience effectively and improve targeting to maximize revenue from higher conversion communications.

Find new customers and boost loyalty

Leverage insights to create hyper-targeted campaigns that attract visitors, and deliver personalized content and relevant offers to convert first-time buyers into repeat customers.

Simplify marketing management

Work smarter, not harder. Streamline your communications and automate everyday menial tasks so you can spend more time focusing on content and design, or other essential tasks.

With Ecwid and Mailchimp, you can use customer purchase data to create custom audience segments that deliver the right message to the right person at just the right time.

General - Mailchimp for Ecwid - Benefits

Sell more stuff with personalization

Generate personalized suggestions based on the purchase history of your customers with built-in product recommendations. Then, use abandoned cart emails to automatically follow up with people who leave your store without completing their purchase. The purchase likelihood tool looks at patterns in return customer behavior and can help you understand their likelihood of purchasing again. Focusing your efforts on higher conversion customers can help you best optimize your marketing efforts and budgets.

Turn website visitors into customers

Our Marketing CRM tool is essential in helping you build and manage customer relationships. Organizing your audience into tags and segments allows for more targeted communication that will resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.

Find similar people, grow your audience

Mailchimp’s Facebook and Instagram retargeting ads helps you remind site visitors about your products when they check their social media. You can create and publish ads that recapture your potential customers’ attention and increase conversion with customers who were once engaged with your products and brand. Social Media can be an effective tool to drive traffic. From organic posts to targeted ads, Mailchimp makes it easy to build beautiful, on brand posts that can get your customers’ attention.

Track customers from signup to purchase

Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget. Benchmarks appear in your email reports so you can see what's working and what could improve.

Communicate with your customers at exactly the right time

Use key automations to keep the communication ongoing with your customers. Once these emails are set up, they will automatically deploy based on your criteria. And with the Customer Journey Builder tool, you can automate your customer’s journey to deliver relevant content based on behaviors and interactions.


Not finding what you’re looking for? Email our support team directly. Our e-comm experts are standing by to help you get started selling online fast with Ecwid and Mailchimp. Check out our Help Center to find knowledge-base articles, videos, and other helpful insights to get you selling fast.