Connect your Ecwid store to Mailchimp to add live products to your emails, share custom discounts, and segment your list with real purchase data.

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About Ecwid

Ecwid makes selling online easier for small businesses. Create an Ecwid store in just 5 minutes by instantly connecting Ecwid to any existing website — or build a brand new website from scratch with our Instant Site builder. This integration will automatically sync your customers, products, orders, discount coupons, and abandoned carts to help you create personalized marketing campaigns in Mailchimp.

Increase your revenue potential

When you connect your Ecwid store to Mailchimp, you unlock features that can help you increase revenue and drive conversion. Mailchimp’s all-in-one platform makes it easy to build and execute multi-channel marketing campaigns that drive results.

Increase traffic to your site and drive repeat purchases

Mailchimp tools not only help you increase traffic to your site but with our Customer Relationship Management features you can start building stronger relationships with your customers with content that means something to them.

Understand what works so you can amplify your efforts

With a connected store, you bring your ecommerce and marketing data into one centralized place. This allows you the ability to understand the ROI of your marketing efforts so you can best optimize your marketing strategy.

With Ecwid and Mailchimp, you can use customer purchase data to create custom audience segments that deliver the right message to the right person at just the right time.

General - Mailchimp for Ecwid - Benefits

Sell more stuff with personalization

Generate personalized suggestions based on the purchase history of your customers with built-in product recommendations. Then, use abandoned cart emails to automatically follow up with people who leave your store without completing their purchase. The purchase likelihood tool looks at patterns in return customer behavior and can help you understand their likelihood of purchasing again. Focusing your efforts on higher conversion customers can help you best optimize your marketing efforts and budgets.

Turn website visitors into customers

Our Marketing CRM tool is essential in helping you build and manage customer relationships. Organizing your audience into tags and segments allows for more targeted communication that will resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.

Find similar people, grow your audience

Mailchimp’s Facebook and Instagram retargeting ads helps you remind site visitors about your products when they check their social media. You can create and publish ads that recapture your potential customers’ attention and increase conversion with customers who were once engaged with your products and brand. Social Media can be an effective tool to drive traffic. From organic posts to targeted ads, Mailchimp makes it easy to build beautiful, on brand posts that can get your customers’ attention.

Track customers from signup to purchase

Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget. Benchmarks appear in your email reports so you can see what's working and what could improve.

Communicate with your customers at exactly the right time

Use key automations to keep the communication ongoing with your customers. Once these emails are set up, they will automatically deploy based on your criteria. And with the Customer Journey Builder tool, you can automate your customer’s journey to deliver relevant content based on behaviors and interactions.


Not finding what you’re looking for? Email our support team directly. Our e-comm experts are standing by to help you get started selling online fast with Ecwid and Mailchimp. Check out our Help Center to find knowledge-base articles, videos, and other helpful insights to get you selling fast.