Meta leads
Streamline lead management by connecting leads from Facebook, Messenger, or Instagram with Mailchimp.
- Cost
- Free
- Developer
- Mailchimp
- Languages
- English
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#1
email and marketing automation platform*
-
>99%
average email deliverability rate
-
500 million
emails sent each day on average
Send tailored campaigns in Mailchimp to help turn Meta leads into customers
Connect your Meta and Mailchimp accounts
Use this integration to allow data from your lead ads in Facebook, Messenger, and Instagram to sync directly to Mailchimp for a more simplified leads management workflow.
Easily track and organize your leads
Sync Meta leads to Mailchimp after connecting your accounts to minimize manual imports. Then, use tags to organize those contacts based on the data you learned about them.
From leads to conversion with automated journeys
Create targeted, multi-channel customer journeys based on lead demographics or other data they entered into your lead forms, keeping them engaged and moving toward conversion.
Help optimize your acquisition strategy with actionable insights
View detailed reports on how your lead ads are performing, tracking contact engagement and campaign performance, so you can refine your approach and drive potential conversions.
What does it do?
Here are some popular ways to use this integration. Features and functionality vary by plan.
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Streamline your lead management process
Securely sync your leads from Facebook, Messenger, and Instagram to Mailchimp to help minimize manually managing your lead data. Then, nurture those contacts right away by sending personalized email campaigns in Mailchimp.
Add tags to categorize leads from specific forms, and group leads into segments based on shared interests or the type of service they’re seeking, making it easier to send the right message to the right audience.
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Drive engagement and conversions
Create automated pathways that help turn Meta leads into customers through personalized content and offers. With automated emails built in Customer Journey Builder, Mailchimp customers see up to 115% increase in click rates compared to bulk emails*.
Gain deeper visibility into how your leads are performing with Mailchimp’s analytics and reporting tools. Analyze key metrics to optimize your approach and convert leads effectively.
Resource articles
Requirements
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You must have a Meta Business Manager account with a valid ad account, admin access to at least one Facebook Page, and the necessary permissions to share data between Meta and Mailchimp.
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Manager access or higher in Mailchimp to make changes to the integration. To learn more about user levels, check out how to manage user levels in your account.
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See Connect or Disconnect Meta Lead Ads for more information on settings and other considerations in your Mailchimp account before connecting.
Millions of users rely on us for their marketing needs.
- Integration: Mailchimp and Meta sold separately. Integration available. Availability of features and functionality varies by plan type. For details, view Mailchimp plans and pricing.
- #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
- 115% increase in click rates: For Sep 1 2020 - Oct 10 2023 period. Features and functionality of CJB varies by plan.
- By clicking Connect you agree to our additional Marketplace terms. For more details, review our privacy policy.