Mailchimp’s new WhatsApp capabilities give businesses across 40 countries a more connected approach to driving customer engagement and revenue.
WhatsApp engagement will report alongside email and SMS in Mailchimp's Marketing Dashboard and Audience Analytics, giving marketers one view of performance across every channel.
MOUNTAIN VIEW, Calif. — October 22, 2026: Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, today announced it has added WhatsApp as a new core marketing channel in Mailchimp, giving businesses a self-serve way to manage WhatsApp customer engagement in one place with email and SMS without juggling multiple platforms or relying on developers or agencies as intermediaries.
Mailchimp is now rolling out WhatsApp Business Messaging to new and existing Mailchimp customers, enabling businesses to reach customers in 40 countries, including UK, India, Brazil, Mexico, Spain, and Italy, directly from their Mailchimp dashboard. Marketers can send interactive campaigns, automate customer journeys, respond to one-on-one messages, and measure results, all from the Mailchimp account they already use. And managing WhatsApp along with other channels means marketers can apply an omnichannel view of customer data when segmenting and automating messages, whether they're sending a special discount to VIPs or following up on an abandoned cart.
“Mailchimp is putting a powerful customer engagement channel in the hands of more businesses and marketing teams,” said Jack Tam, SVP of Product and Engineering at Mailchimp. “Managing WhatsApp alongside email and SMS will allow marketers to deliver more meaningful experiences for their customers and, in turn, more measurable ROI for their businesses.”
A more connected approach to customer engagement
By adding WhatsApp as a core engagement channel, Mailchimp gives businesses a high-intent way to drive revenue and build lasting customer loyalty. This connected approach can unlock measurable ROI: Mailchimp users already saw up to a 2x higher click rate when they used both email and SMS. Extending this to WhatsApp, a channel with more than 3 billion monthly active users, lets businesses meet customers where they already spend time, turning everyday messaging into growth drivers through instant updates, personalized recommendations, and seamless conversions, all without the overhead of developers or separate agencies.
With WhatsApp business messaging in Mailchimp, businesses can:
- Plan, send, and measure in one place: WhatsApp campaigns appear in the same calendar and reporting view as email and SMS, so marketers can compare delivery rates, click rates, and conversions across channels to see what’s working.
- Drive engagement with rich, interactive messaging: In WhatsApp, marketers can share images, quick reply buttons, promo codes, and tap-to-call options that make it easy for their customers to act. And since one automation can span email, SMS, and WhatsApp, businesses can reach customers where and how they want to engage.
- Use existing sign-up forms to grow WhatsApp lists: The same forms and signup journeys that already help Mailchimp customers grow their email subscribers can collect WhatsApp consent, too. Opt-in lists, audience data, and contact records all live in one place.
- Manage two-way conversations with ease: When customers reply to WhatsApp messages, those conversations land in Mailchimp's inbox side by side with full customer context in profile, offering marketers everything they need to respond without the need to switch tools. And with the Mailchimp mobile app, it's easy to maintain conversations on the go.
With WhatsApp in Mailchimp, marketers can meet customers where they're already spending time, with the context, confidence and insights that they already count on for email and SMS.
Availability The Mailchimp WhatsApp Public Beta is open to eligible customers across 40 countries: Canada, UK, Australia, Spain, France, Germany, Netherlands, Switzerland, Austria, Ireland, Italy, Belgium, Sweden, Denmark, Norway, Finland, Portugal, Greece, Poland, Croatia, Slovakia, Slovenia, Estonia, Iceland, Luxembourg, Latvia, Malta, Lithuania, Jersey, Isle of Man, Guernsey, Albania, San Marino, Faroe Islands, Republic of Moldova, Gibraltar, Brazil, Mexico, Colombia, and India. During the beta, businesses in these regions can message customers within this same 40-country footprint. US-based businesses are not yet eligible.
General availability for WhatsApp is coming soon, at which point availability will expand so that any Mailchimp business, regardless of where it's based, including the US, can use WhatsApp to reach customers in any WhatsApp-enabled market worldwide, with the exception of the United States and embargoed countries.
Disclaimer This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice. WhatsApp Business Messaging (Beta) has limited availability and is currently available in select countries. The channel can be enabled with an active paid marketing plan and purchase of the Messaging Credits plans add-on. Features subject to change. Terms Apply.
About Intuit:
Intuit is the global financial technology platform that powers prosperity for the consumers, businesses, and accountants we serve, with products including TurboTax, Credit Karma, QuickBooks, Mailchimp, Intuit Enterprise Suite and Intuit Accountant Suite. Intuit's financial intelligence brings together decades of trusted data, deep financial expertise, AI, and human experts to help customers at every stage of their financial journey. This puts more money in their pockets, saves time by reducing manual work, and ensures they have complete confidence in every financial decision. For more information, visit Intuit.com.