Flexible plans that grow with you

Needs change as businesses grow. We’ll help you market smarter from day one.

Illustration of people walking, holding, and climbing on ladders
Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essential plan starting at $9.99 a month, the Standard plan starting at $14.99 a month, and the Premium plan starting at $299 a month.
PLAN
PLAN
Premium

Advanced features for pros who need more customization.

PLAN
Standard

Better insights for growing businesses that want more customers.

PLAN
Essentials

Must-have features for email senders who want added support.

PLAN
Free

All the basics for businesses that are just getting started.

PRICING
PRICING
PRICING
Starting at
£
233
67
*
a month
PRICING
PRICING
Starting at
£
11
71
*
a month
PRICING
PRICING
Starting at
£
7
81
*
a month
PRICING
PRICING
Starting at
£
0
*
a month
TOP FEATURES
TOP FEATURES
  • TOP FEATURES
  • Everything in Standard, plus:
  • Advanced segmentation
  • Multivariate testing
  • Unlimited seats and role-based access
  • Phone support
TOP FEATURES
  • TOP FEATURES
  • Everything in Essentials, plus:
  • Advanced audience insights
  • Retargeting ads
  • Custom templates
  • Custom domains New
  • Event-based automation series New
TOP FEATURES
  • TOP FEATURES
  • Everything in Free, plus:
  • All email templates
  • A/B testing
  • Custom branding
  • 24/7 award-winning support
TOP FEATURES
  • TOP FEATURES
  • 7 marketing channels
  • 1-click automations
  • Basic templates
  • Marketing CRM
  • Behavioral targeting
  • Websites Beta
Table showing a complete list of services and features that are available on each of Mailchimp's four pricing plans.
PremiumStandardEssentialsFree
Marketing CRM
200,000+ **
100,000**
50,000**
2,000
Unlimited
5
3
1
Purchase Behavior
Marketing Engagement
Custom Event Data New
18 months
3 months
30 days
30 days
Brand & Design
Websites Beta
Build and Publish a Website
Site Analytics
Free Mailchimp Domain
Buy a Custom Domain
Connect an Existing Domain
Marketing Channels
Social Post Scheduling New

Google, Facebook, Instagram

Automations

Welcome email, order notifications, abandoned cart, and more

Nurture campaigns, onboarding series, event-based automations, and more

Insights & Optimization
Support
Everything else
Unlimited
5
3
1
3M+ **
1.2M**
500,000**
10,000
PLAN
Premium
PLAN
Standard
PLAN
Essentials
PLAN
Free
PRICING
PRICING
PRICING
Starting at
£
233
67
*
a month
PRICING
PRICING
Starting at
£
11
71
*
a month
PRICING
PRICING
Starting at
£
7
81
*
a month
PRICING
PRICING
Starting at
£
0
*
a month

*Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD.

*Actual price may vary. Prices displayed are estimates based on the USD-GBP exchange rate. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude VAT, which will be added to the cost of all services purchased. For exact pricing please refer to prices listed in USD.

Prefer to pay as you go?

Instead of paying a monthly recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.

Two-factor authentication discount

At Mailchimp, we’re serious about security. We offer a 10% discount for 3 months when you add two-factor authentication to your Mailchimp account with an app like Google Authenticator or SMS two-factor authentication.

Rates for nonprofits and charities

Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.

FAQs

  • What payment methods do you offer?

    We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • How do I switch to a different plan?

    You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • Can I buy credits instead?

    Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

    See how it works
  • Do you have pricing for high-volume email senders?

    We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.

    Contact us for pricing
  • What happens if I hit my contact or sending limit?

    You can add on a contact block, which includes additional email sends, to your plan at any time.

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