To understand the true importance of AI ethics and how it can affect businesses, you need to learn about the various ethical concerns associated with artificial intelligence and machine learning.
Each of these ethical concerns can affect your business in various ways. The most common potential ethical issues of Ai in business include the following:
Unintended bias and discrimination
AI is machine-based, so how can it be biased or discriminatory? Unfortunately, AI can discriminate in various ways. AI HR software that reviews resumes can be biased against certain genders.
Because these tools are designed to sort candidates based on certain requirements, they can be discriminatory even though business owners or HR managers don't realize they've created these requirements.
Let's say you use generative AI to create images. If you ask it to create an image of a secretary, it's more than likely you'll get several options, all of which include women in the role. Since AI is trained based on existing data of human-created content, it will generate the same types of bias represented in human content.
Biased training data results in biased results, and this problem is almost impossible to combat because AI requires massive amounts of data, including words and images, to learn.
Privacy and data security
Remember, AI and machine learning require massive amounts of data to learn. But where are businesses getting this data? AI has already been shown to potentially violate privacy because they use personal data, which can fall into the wrong hands and be used for identity theft.
Business owners working with AI and customer data must have the proper protocols in place to protect consumer data from social media, mobile devices, and so forth. AI tracks customers on your website, making it easy to provide them with personalized recommendations. However, this could also be seen as violating someone's privacy.
Job displacement and economic impact
Graphic design and writing tools powered by AI can displace workers, causing many to lose their jobs. As AI systems continue to advance, they become more human-like. You might use an AI writing tool to create content faster than a human can.
Of course, these tools are still imperfect, often giving you inaccurate information or being unable to determine exactly what you want them to write. Yet, many companies are already starting to use generative AI to create content, leaving workers without jobs.
AI in manufacturing, product development, logistics, and even marketing can cause job loss, resulting in economic conditions we might not be prepared for if more businesses opt into AI-generated content.
There's also the potential for job loss due to AI in the hiring process. Rather than replacing workers, qualified workers miss out on opportunities because hiring managers use AI to sift through resumes.
Generative AI learns with data sets, using as much of what's online as possible to learn. Image generators use billions of publicly available photos online, some of which are copyrighted. Copyright infringement is a serious ethical and legal concern for AI developers.
Unfortunately, business owners don't know if the copy or images they generated using AI are copyrighted, potentially leading them into a legal situation they're unprepared for.
While it's unlikely using generative AI to produce blogs or social media posts will infringe on copyrights, it's worth considering how the tools you use "learn." Content creators, photographers, businesses, and writers don't want their photos, copy, and posts used by others to train machine learning algorithms.