5. Bounce rate
A "bounce" arises when someone visits your site and then leaves without taking any further action. The bounce rate is the percentage of visitors who visit your site and then "bounce" away again.
Why is a high bounce rate bad?
A high bounce rate indicates that people are coming to your site but not finding what they're looking for. This could be because your content is irrelevant to their needs or because they can't find their way around your site easily. Either way, it's important to try to reduce your bounce rate if you want to improve your website's performance.
How to calculate your bounce rate?
To calculate your bounce rate, divide the number of people who visit your site and "bounce" away by the total number of people who visit your site. For example, if 100 people visit your site and 60 of them leave without taking any further action, then your bounce rate would be 60%.
Here's the formula:
Bounce rate = (Number of people who bounce away / Total number of people who visit your site) x 100
What is a good bounce rate?
There is no hard and fast rule for a "good" bounce rate. It will vary depending on your industry, business goals, and other factors. However, as a general guide by SEMRush, a higher bounce rate (above 40%) is usually considered to be bad, while a low bounce rate (between 26%-40%) is usually considered to be good.
How can I reduce my bounce rate?
You can try several ways to reduce your bounce rate, including:
- Making sure your content is relevant and useful to your target audience
- Improving the navigation and usability of your website
- Using effective calls to action to encourage people to stay on your site and take further action
- Testing different design elements to see what works best for your visitors
By tracking the bounce rate and taking steps to reduce it, you can improve the overall performance of your website.