If you want to create the best lead capture page for your business, check out the following 10 tips:
Grab the user’s attention
If your lead capture form doesn't grab the user's attention as soon as they visit your website, it's not going to do you any good.
A lead capture page is your chance to make a great first impression and find quality leads. You should position the content you're offering as irresistible.
Write a strong headline that clearly explains what they will get from completing the form and how it can benefit them. Remember, this is one of the first things website visitors will see, so you need to make it count.
Keep it short
When it comes to lead capture forms, keep things short.
No one wants to spend their day reading about your business on your website. They want to be able to skim the writing and get the gist of what you're saying.
Lengthy writing will drive potential customers away, so keep things as short as possible. Shorter forms typically have much higher conversion rates than longer forms, so aim to find the right length with your forms, and it'll be smooth sailing.
Include quality CTAs
If you want your lead generation form to generate leads, you must include a quality call to action. Your call to action should be direct and clearly tell the reader what you want them to do, whether that's to enter their information or open another page on your site.
A call to action can be a submission button, download button, or anything else that explicitly directs the reader on what to do.
Be strategic about placement
Another thing to keep in mind when creating lead capture forms is placement.
If you place your form on the wrong part of your website, it's not going to get any clicks. You need to be strategic about placement and put your form somewhere it will get noticed.
There are a few options for where you can place your form. You can put it beside the landing page, within the landing page, in a chatbot, or at the bottom of an auto-scroll landing page.
Only include relevant fields
You don't want to bore your readers with information that serves them no purpose. So if you want to create the best lead capture forms for your business, be sure to include relevant form fields with information that your customers are interested in.
If your form fields aren’t relevant to your target audience, they’re just going to click off your page, so make it a point to include the best content for them. You should also keep your fields short and to the point, so readers can quickly scan the content to get the gist.
Use interactive elements or images
If you want to capture the attention of your website visitors, you need to include interactive elements or images in your lead capture form.
The best lead capture forms include relevant images that entice a website visitor to keep reading. It's best to have a snippet of the content to give interested customers more insight into what you're offering.
You need to include a privacy policy on your form if you're going to ask people for their personal information.
It's important to show visitors that their information is safe and secure. This will also help to increase brand loyalty because people know you have good intentions and can trust you with their sensitive information.
If you want people to willingly submit their information, you need to make it clear that your forms are secure. Make sure your forms are safe and appealing to visitors. You can do this with a third-party security service to ensure your customer's information is safe in your hands.
Set up post-submit emails
Your job isn't finished once someone hits the submission button.
Following through and setting up post-submit emails is just as important as creating the form in the first place. You should email visitors as soon as they submit their information to keep them engaged.
Some marketing platforms offer automated services that can automatically send post-submit emails for you.
The last step in creating good lead capture forms is to test them. A/B tests are a great way to gain insight into how your forms are doing so you can figure out the best version of the form that will generate leads.
A/B testing helps with generating leads and increasing conversions because you can understand how each element of your form is performing.
Now that you're familiar with lead capture form best practices, you're probably wondering how to actually create one.
Fortunately, there are a lot of tools and templates that are designed specifically for creating quality lead capture forms. Having a template can make creating these forms easy because you're given the outline, and all you have to do is fill in your business information.
Just make sure you follow the above tips to create the best possible lead capture form for your business.
