Next, a company must decide the following:
What information needs to be collected, and how to notify consumers prior to interacting with the application?
Why does personal data need to be collected? Is there a law requiring such information? Is it necessary to make the site operational or to custom-tailor the consumer experience?
How is data collected? Is it mainly through online surveys that need entries? Or does the collection of data operate through site cookies?
It's also a good idea to explain the relationship consumer data has with third party services. If the company will share their information and whether or not it's necessary. Advise on whether the agreement will be updated and if the company plans to send notifications of any changes to customers. Lastly, describe how the information being submitted will be protected in terms of technology–for example, encryption techniques and so forth.
List the information your website collects
It’s good practice to list the information your website collects. Doing so allows consumers to see the type of data that’ll be in your hands, allowing them to decide whether they want to stay on your site.
Will your website collect emails, home or business addresses, IP addresses, and credit cards? Will the site gather personally identifiable information, such as full names, date of births, or social security numbers? Is analytics data, including browsing history and downloads, being collected?
Describe the reasoning for collecting this information
Is the site collecting information to comply with the law? If so, a formal notification stating exactly how and which laws make it necessary to collect such personal data. Is it to improve the quality of information for research purposes and so on? Does it help the collector process certain information about its users so that it can provide some type of diagnosis or service?
List how your website collects this information
Discuss what the data will be used for
First-party data tracking may focus on the actions a consumer takes on their website to improve the consumer experience or necessary functions pertaining to their purchase. In contrast, third-party tracking will likely be sent to a marketing company, which may be collecting information for several different websites. Compared to first-party tracking, third-party monitoring might be more invasive and personal.
Because the website will need to remain consistent and up to date with all of its privacy policies, regular notification will be required. Some methods include notifying customers via pop up, website banners, post mails, email messages, blogs, or news posts. Always explain why those policies are changing.
Businesses should first check whether there are any specific requirements for privacy policies for websites. Some regulations require companies to provide their contact information in order to respond to customer inquiries.
However, even if it isn't legally required, a contact email is recommended as the most basic contact method. It's advisable to include a mailing address and a phone number. Ensuring consumer contact is another way for companies to avoid legal problems down the road.
Create your statement on protecting personal data
A statement on how the submitted information is protected will be attractive to the technically savvy user and is vital for building trust. Are there any computer safeguards or file and data storage security methods you can use in your privacy statement? Some consumers are wary of their data falling into the hands of third party service providers, so you can ease their worries with this information.