The email blast is an interesting digital marketing topic that deserves more attention than it gets. An email blast is when you have a long list of recipients to whom you intend to send the same message simultaneously. However, timing is critical to an effective email marketing campaign.
Since you're sending the campaign at the same time, you have to ensure that it reaches the right audience at the most appropriate moment. After all, you want people to open your emails. Hitting send on your campaigns at the wrong time can lead to your emails being ignored, which can hurt your engagement, open rate, and other vital metrics.
So, what's the best time to send an email blast to your subscribers? There are times when some marketing emails might be more welcome than others. For example, weekday mornings often see higher open rates than emails delivered outside those times. Ultimately, the time you should send your emails depends on several factors, specifically your audience.
