Are Instagram ads for me?
Good question! Here are 2 questions to ask yourself, according to John:
- Are you trying to drive sales or visits to your website?
If your brand is already on Instagram and you’re looking to drive followers, then Instagram ads are a no-brainer. Or if you’re looking to drive site traffic and sales on mobile, then Instagram is for you.
- Does your customer demographic line up with Instagram’s user base?
Instagram now has a community of more than 700 million users worldwide, with 100 million of those users joining in the last four months. Instagram’s user base is also global, with the majority of those users living outside of the U.S. And according to a 2015 Pew Research study of U.S. residents, more than half of online adults ages 18 to 29 use Instagram, followed by 28% of online adults ages 30 to 49. Women are also more likely to be Instagram users (31% versus 24%). So there’s a great chance that your users are already on Instagram.
Create your ad
If building an ad sounds daunting, don’t worry! It’s the same experience you already know and love. If you can build an email campaign, then you can create an Instagram ad. (You can do it at the same time you build your Facebook ads, too.)
“Instagram Ad Campaigns are just as easy to build inside Mailchimp as Facebook ads are,” says John. “Our ad builder streamlines ad creation, precision targeting, and reporting so that time-strapped e-comm companies can get an ad out quickly to build their audience and drive traffic to their store in a measurable way.”
Instagram ads are now live for everyone, so check them out!