In short, it can make your website more appealing to the people you are trying to reach, both on a desktop or a mobile browser. But that's just a start. There are multiple reasons why JS can not only bring a nice flourish to your web presence, but it can also improve sales in other ways. Here are just a few ways a JavaScript animation can boost your bottom line.
Turn up the volume on your brand personality
If you have studied marketing even a little bit, you know how important branding is to the customer's overall experience.
The purpose of branding is to put a human face on your organization, to make the customer feel as if he or she is interacting with a person, and not only that, but a person who is trustworthy, pleasant, and authoritative.
When they feel they are interacting with such a person each time they interact with your brand, it instills trust. Branding should be consistent so that the customer builds trust for the same character representing your company over time.
Using JavaScript is an excellent way to do this. It can be used to generate the image of your brand mascot, or simply animate the colors and symbols associated with your brand that makes your pages feel alive with the personality that your brand is meant to project.
Direct the attention of your visitors
In general, we want users to move progressively toward the point of purchase. That is the goal of all of our online marketing efforts. But sometimes, we have special events, promotions, new features, new blog posts, and other things we want to promote.
When we have something new, a bit of JavaScript can be a great way to trigger events and direct the attention of our users toward it. The great thing about JS is that it is simple, easy to deploy, and is not particularly demanding on hardware resources.
That means you can cook up a simple animation for a temporary feature and use it to direct the attention of users toward it. Because JavaScript is simple and easy to use, adding, removing, and changing these elements is no problem. Once you or your team get the hang of using it, working with JavaScript for any purpose will be quick and easy.
Offer (and gain) Interaction feedback
If you have ever clicked a button on a website and not seen anything to indicate that something is happening, it can be annoying at best.
If there is a static button that's slow to respond, the only way you know if it's working is if the browser loading icon in the upper left-hand corner starts moving. If it doesn't, you just sit there. You can easily remedy this problem by using a little bit of JavaScript to subtly animate buttons.
With just a few images and a bit of code, you can make clickable items respond when users click them or other mouse events occur. It is reassuring for them, and it makes them less likely to leave your site in the middle of attempted navigation. Even if your site is running slow, it will secure you a little more patience from your users.
What's more, a JavaScript animation can be used to improve the amount of user experience information you can glean from visits to your pages. Using animation can help direct activity toward elements that are designed to record user behavior. This can help you develop assets of this kind that are easy on digital resources, and that work well.
Guide users down the sales funnel
As mentioned, and as you know well, the whole reason you have a website is to give people a way to buy your products or services.
We have already talked about how JavaScript can help guide attention toward new features, posts, or anything you want to direct attention toward. But it can also be used to gently direct your users down the sales funnel, toward the point of purchase.
A massive amount of effort and content has been dedicated to imparting these techniques. How much simpler might it be if a few simple or complex animations added some friendly guidance on how to more rapidly make a purchase on your site?
Sure, it might be easy to go overboard here. But with subtlety and style, you can use JavaScript animation to guide customers through the online shopping experience in a way that feels friendly and helpful.
Build a richer user experience
A website could be starkly simplistic and still offer everything users need to get the products or services they are after. But we use carefully crafted writing, beautiful images, and neatly designed flows to generate an enjoyable experience that inspires confidence and exudes professionalism.
A JavaScript animation is a wonderful tool for enhancing everything we present to our visitors. These resources are very amenable to the creation of friendly-looking, simple, and helpful objects. They can be helpful, entertaining, reassuring, and fun. In the final analysis, users appreciate these things even if they don't realize they appreciate them.
Best of all, JavaScript animations are not resource intensive. They don't crash modern machines, and they are not difficult to make and plugin. It's an easy way to incorporate style and functionality at little to no cost to you.
What are the best functions and javascript animation libraries?
Not only is JavaScript one of the simplest programming languages out there to learn and work with, but there are lots of free resources out there that you can use to enhance your website simply and easily.
There are many JavaScript animation libraries out there for you to choose from, but they are not all created equal. The experts in web design have their favorites, and so will you. The following animation and JS function libraries are easily among the best.
