If you have never completed a brand style guide previously, you may be unsure of where to begin. However, companies often spend time peeking at other brand style guidelines for inspiration and motivation when it comes to developing their own.
Some of today's largest tech companies have unique brand guidelines that can help you to feel more inspired while you brainstorm a brand style guideline of your own.
Instagram has a visually-oriented brand style guideline to follow as it is primarily a platform that thrives due to its photo and video content. Anyone promoting Instagram publicly must do so in a way that does not appear as a partnership or that causes Instagram to appear negatively. Abiding by the Terms of Service Instagram provides is required for all users. Keeping the word Instagram consistent with proper capitalization is also requested and required.
The Netflix brand style guide is a bit more simplified and straight to the point. Currently, there are two Netflix guides: Symbol and Logo. The guides include details on how much clear space should be between logos, contrast ratio requirements for logos (based on background colors or patterns), video watermark requirements, and even considerations regarding logo usage on and in public domains.
The Spotify brand style guidelines are extremely thorough, yet straight to the point. It offers a quick visual guide regarding the use of its logo, proper color formatting, as well as typography details for partners and advertisers alike. Spotify also includes in-depth information regarding descriptive messaging, key points, as well as premium or promotional messaging requirements. The Spotify brand style guidelines come complete with additional contact information for those who wish to know more about the brand style guidelines of Spotify.
Facebook includes one of the largest and most expansive brand guide documents available yet, with a total of 28 pages condensed into a PDF document. The Facebook brand style guide includes everything from brand permissions, logo colors, and brand formatting, to recommended do's and don'ts for both individuals and brands. This is one of the most extensive guides available and is highly recommended for those who are new to brand style guides.
The Uber brand style guide is also extremely informative, although Uber focuses mostly on the visual aesthetic of how the brand is represented. The Uber brand style guide includes logo specifications, typography direction, and even colors that work well and are accepting the Uber logo and brand itself. While there is a short section on the tone of voice, the Uber brand style guide focuses on visual appeal more than any other branding elements.