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Audience Settings and Defaults

Change or edit your audience name and details, default email info, and default form options.

Manage Audience and Signup Form Fields

Mailchimp stores your contact data in audience fields. Learn about field types, how to view this data, and how to add and delete fields.

Combine Audiences to a Primary Audience Using Tags

Learn how to combine your audiences while incorporating tags into your field data.

Combine Audiences From a CSV File

Learn how you can combine your audiences as a CSV file to save money and simplify audience management.

About Audience Analytics

Audience analytics tracks the growth and change in your subscriber counts over time.

Segment an Audience by Purchase Activity

Learn how to segment your audience based on purchase activity.

Replicate an Audience

You can create an exact copy of any audience in your account using the replicate option.

Find Your Audience ID

Each audience has a unique ID that may be required to successfully connect to integrations, plugins, and widgets. Learn how to locate your audience ID.

Delete an Audience

It's possible to delete a Mailchimp audience, but we don't always recommend it. Learn more about permanently deleting an audience from your account.

About Multi-Audience SMS Opt-out

Mailchimp offers universal opt-out for SMS when one business operates multiple senders in one account.

Ways to Combine Audiences in Mailchimp

Learn about the ways to combine audiences in your account.

Use the Combine Audiences Tool

Learn how to combine multiple audiences into a primary audience with the Combine Audiences tool.