Marketing Ecosystem: What on Earth Is It?
What marketers mean by a marketing ecosystem, why it’s such a big deal and what you may want to do about it.
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Machine Learning in Marketing: A Complete Guide
Machine learning is a great tool to leverage in many areas of business, especially in marketing. Learn how your digital marketing strategies can benefit from machine learning and AI.
Jewelry Marketing Strategies to Shine Online
Use this guide to learn more effective jewelry marketing strategies, including content marketing, paid ads, SEO and more.
The Importance of IP Reputation in Email Marketing
Your IP reputation is essential for successful email marketing and digital advertising campaigns. Learn how to improve and maintain your online reputation.
Navigating International Marketing Challenges
Explore the key principles of international marketing and unlock opportunities in new markets.
Intent-Based Marketing: The Future of Customer Acquisition
Intent-based marketing is a vital sales and marketing tactic for businesses of all sizes. Learn more about this type of marketing and its benefits.
How to Create a User Persona: Tips and Examples
Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.
The New E-Commerce Calendar
A Global Guide to Year-Round Shopper Engagement
4 Marketing Segmentation Variables & How They Work
Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.
Traditional Marketing – Is It Worth Your Budget?
Is there still a use for traditional marketing in today’s world? If you need help choosing the best marketing strategy for your business, here’s what you need to know about digital and traditional marketing.
Boost Your Conversions with Targeted Email Marketing
Discover the benefits of targeted email marketing and how it can boost your conversion rates.
SMS vs. Email Marketing: Which Is Right for Your Campaign?
SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.