Add Subscribed Contacts to Groups
Groups let you ask subscribed contacts to categorize themselves based on common interests or preferences. You can use group data to help you send targeted campaigns.
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Add an Audio Link to an Email
Add a link to your music or podcasts or other audio files to your Mailchimp emails.
Add and Track Videos with Wistia
When subscribers click and watch a video from your email campaign, Wistia will track the views.
Add an Update Your Preferences Link
Add Mailchimp's Update Your Preferences link to your email campaigns to allow your subscribers to update their subscription preferences.
Add Alt Text to Images
Alt text is a short description that displays when a subscribers is unable to access an image. Learn how to add alt text to your email campaigns.
Add a "Read More" Link
With Read More links, you can link to additional content, like articles, in your emails. Learn how you can use conditional merge tags to add a single Read More link. Or, how you can use anchor links to add multiple Read More links to your emails.
Add a Link to an Image
With linked images, you can direct users to a URL when they click the image. Learn how to add a link to an image in your campaign.
Add a Link in an Email
You can use Mailchimp's content blocks to turn any text into a link. Learn how to create and style text links in your campaign.
Add a Background Image to a Custom HTML Template
Add a background or hero image to your campaigns with custom HTML email templates. Get tips to test your images and fix common issues.
Accessibility in Email Marketing
Accessibility best practices ensure people with disabilities can access, perceive, and interact with your content. Learn how to make campaigns accessible for all your subscribers.
About Unsubscribes
When a subscriber declines to receive further campaigns, it's called an unsubscribe. Learn how unsubscribes work in Mailchimp and how you can manage them.
About Transactional Email
If you have an online store, you may want to send your contacts transactional emails with information about their purchases and account activity.
