Guide to Direct Email Marketing
Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.
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Customer Satisfaction Score: Tips for Improving Your Business
Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.
Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.
Address Change Fatigue to Break the Burnout Cycle
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How to Boost Employee Morale: Tips for Managers
Discover practical tips for managers to boost employee morale, improve team motivation, and create a positive workplace culture.
75 Blog Ideas to Engage Your Audience
Dealing with writer’s block? We’re here to help. Check out these 75 blog ideas to inspire you to write your next blog post.
Avoid Ad Fatigue: Clever Strategies for Marketers
Want to keep your ads from going stale? Explore smart techniques to breathe new life into your marketing campaigns and overcome the challenges of ad fatigue.
How To Get More Brand Traffic on Your Website
Search, social, email, and more ideas for driving visitors to your website.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
Lead Generation
Understand lead generation dynamics. Master the process to generate and nurture leads successfully.
Keyword
A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.
Bounce Rate
The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.