Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
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How a Client Onboarding Checklist Can Drive Results
Improve your onboarding process with a new client onboarding checklist. This way, you can make a great first impression and retain more customers.
Cleaning Email Lists 101: Refreshing Address Lists
Learn how to scrub your email list. Regular email cleaning benefits your email marketing strategy and can improve metrics like conversion and open rates.
Churn Prevention Strategies to Maximize Client Retention
Say goodbye to attrition with effective churn prevention strategies. Improve customer retention and build stronger relationships with our expert tips.
Cancellation Email Strategies: Turning Goodbyes Into Brand Wins
Discover how a cancellation confirmation email can be more than just a farewell. Learn strategies for crafting messages that encourage future engagement.
Why Brand Salience Matters for Brand Loyalty and Customer Retention
Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.
Why Brand Recall Matters—And How to Get It Right
Learn why brand recall is more important than you think—and how to harness it for your own business growth.
How to Turn Customers into Brand Advocates
Learn how to build a brand advocacy program that turns customers into advocates for your business.
Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
The Power of Automated Customer Onboarding
Improve your onboarding workflows with automation. Learn how an automated onboarding process can benefit your business and boost it to the next level.
Build Your Brand's Reputation with Advocacy Marketing
Advocacy marketing is vital for growing your brand’s loyalty and credibility. Learn more about advocacy marketing and how to get started here.
Beginner's Guide to Starting a Rewards Program
A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.