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Hard Bounce vs. Soft Bounce: What’s the Difference?

Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.

Flash Sale SMS Dos and Don’ts

Learn the dos and don’ts of writing a flash sale SMS template that drives clicks, boosts urgency, and gets results without overwhelming your audience.

Guide to Direct Email Marketing

Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.

Customer Satisfaction Score: Tips for Improving Your Business

Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.

Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important

Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.

75 Blog Ideas to Engage Your Audience

Dealing with writer’s block? We’re here to help. Check out these 75 blog ideas to inspire you to write your next blog post.

4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

The True Crime Network’s Email Campaigns Increase Engagement

Discover how the True Crime Network used Mailchimp email campaigns to increase survey completion by more than 90% and to gain valuable audience insights.

Marketing Shelfie—Billing Edition

Embrace your inner bookworm with our curated list of must-reads that will help grow your business and your bottom line.

Q&A: Why Donna Duggan wants to pay her success forward with Mailchimp & Co

With partner status and a pair of Mailchimp certifications completed, Donna Duggan is on a roll.

Why Chetan Agrawal is going all-in with Mailchimp & Co

How one of our new partners keeps moving forward

Create Zero-Click Content That Boosts SEO Rankings

Want more visibility? Learn how to create zero-click content that ranks higher in search results and captures attention—without a click.