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Fewer Clicks, More Dance: The Power of Interactive Email

Mark Robbins didn’t set out to revolutionize email. He just wanted to find the edge of what could be done.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

How to Vlog: 22 Tips to Get Started

Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

Customer Journeys and Landing Pages Drive Engagement

Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.

Marketing Shelfie—Partner edition

For this special edition shelfie, we asked our partners to share their favorite marketing reads, full of industry tips and advice, to help you prep for another amazing year.

Preparing for the Future: Understanding Which Jobs AI Might Replace

Read this guide to prepare for the future and learn about how artificial intelligence is changing the job market and how you can adapt to the times.

Value Exchange: The Give and Take in Customer Data Collection

With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.

9 Types of Logos to Use for Your Brand

Your company’s logo says a lot, which means picking the right kind is crucial. Explore these 9 types of logos to find the design that fits your brand.

The 3 Secrets Behind this Record Label's Impressive Open Rates

The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.