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3 Essential Pre-Built Segments for Your E-Commerce Business

Connect your store to Mailchimp and access pre-built segments based on your customers shopping behavior. Send them personalized content and watch your sales increase.

How Madden Media Helped a Destination Drive Traveler Engagement

Madden Media helped Destination Door County boost email open rates by 20% with seasonal outreach.

Dirty Girl Produce Uses Automations to Meet Shoppers Where They Are

After 20 years of selling his crops at restaurants and farmers markets, farmer Joe Schirmer discovered a simplified way to sell what he grows.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Transactional Email Examples and Best Practices

See transactional email examples and tips that can help boost customer engagement and strengthen brand trust.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

23 Easy Ways to Make Money From Home

Everyone’s looking for easy ways to make money from home—and we have some ideas. Check out these attainable avenues to earn some extra income from home.

How to Vlog: 22 Tips to Get Started

Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

How to Get More Followers on Instagram—Who are Actually Real

Do you want to know how to get more followers on Instagram? Check out these tips and best practices and gain Instagram followers today.

Email Marketing Best Practices for Email Marketers

In this guide, we outline some of the email marketing best practices as well as common email marketing mistakes and how to avoid them.