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Create a New Audience Group

Use groups to let contacts categorize themselves based on their interests and preferences.

Create a Mailchimp Audience

Create your Mailchimp audience so you can import and collect new contacts for your emails.

About High-Volume Audiences

Learn about high-volume audiences in Mailchimp and what you should do and expect if you have an extremely large audience.

Ways to Grow Your Audience with Facebook

Mailchimp’s Facebook tools make it easy to reach new people and win new subscribers.

Getting Started with Your Audience

The foundation of great marketing is up-to-date information about the contacts in your audience. Get tips on creating and managing audiences in Mailchimp.

Send to Groups in Your Audience

Use Mailchimp groups to send targeted campaigns to subscribed contacts with common interests. Create a segment based on group data and send to that segment.

Requirements and Best Practices for Audiences

An audience of engaged contacts means more sales and a higher return on investment (ROI). Get tips and requirements for maintaining your Mailchimp audience.

Copy Subscribed Contacts to an Audience

Learn how to duplicate subscribed contacts on one audience to another.

Set Default Merge Values for an Audience

Learn how to set default merge values for your audience. A default merge value will act as a replacement to fill in for missing field information.

Find the Unsubscribe Link for Your Audience

Spam laws require that you include an unsubscribe link in your email campaigns. Learn how to find URL for this link in your signup forms.

Add a Single Subscribed Contact to an Audience

If a contact has given you permission to receive marketing, you can add the contact as subscribed. Learn how to add a single subscribed contact to your audience.

Why We Verify Imported Contacts

Learn about Mailchimp's audience verification process.