About Multivariate Tests
Test up to eight versions of your campaign. Learn how Multivariate Campaigns work and get ideas for your own tests.
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About the Marketing Calendar
Use Mailchimp's marketing calendar to view a monthly schedule of completed and upcoming campaigns.
About Mailchimp Attribution
Learn more about how Mailchimp attributes sales and other activity to your emails and texts.
About Inactive and Stale Addresses
Managing stale and inactive addresses is an important part of email marketing. Learn the differences between each type and how to best handle them.
About Gmail Tabs
Gmail's Tabs feature automatically organizes your emails into different tabs. In this article, you'll learn how to place emails in the Primary tab in Gmail.
About Geolocation
Mailchimp determines location and time zone for your subscribers by collecting data when they sign up for your marketing or interact with your email campaigns.
About Fake Signups
Mailchimp uses tools, like reCAPTCHA, to help keep spambots out of your audience. Learn how to spot fake email addresses, and how to remove them.
About Dynamic Content
Use our Dynamic Content feature to tailor a single email to different contacts in your audience.
About Double Opt-in
To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.
About Comparative Reports
Comparative Reports let you see how campaigns perform over time. Uncover patterns and find ways to improve your next campaign.
How to Allowlist Delivery IP Addresses
Learn how to enable company allowlisting to help ensure your Mailchimp campaigns get to all your subscribers.
About Click Maps
Your email report includes a Click Map that shows you where people click the links in your content. Learn how to access and review this data.
