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About Prohibited Content

Mailchimp's content policies help us maintain a reliable service. Learn what content is okay and how to stay compliant.

About Open and Click Rates

Mailchimp's reports include open and click rates. These rates help you track audience engagement. Use them to learn what subject lines and content perform well.

About Omnivore

Learn about Mailchimp's automated system for maintaining audience health.

About Loyalty Leaderboard

Learn how Mailchimp's Loyalty Leaderboard helps you track and engage with your most active customers.

About List Cleaning Services

Learn why list cleaning services not recommended, why Mailchimp cannot be used to clean lists, and how to improve audience health.

About Your Legacy Pricing Plan

If you had a paid Mailchimp account before May 15, 2019, you have a legacy pricing plan. Learn about Mailchimp's legacy pricing plans, features, and add-ons.

About Landing Pages

Learn how landing pages work in Mailchimp and how you can use them to streamline your marketing.

About Integrations

Connect your Mailchimp account with your other business and personal accounts so you can share information between them.

About High-Volume Audiences

Learn about high-volume audiences in Mailchimp and what you should do and expect if you have an extremely large audience.


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