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About Dynamic Content

Use our Dynamic Content feature to tailor a single email to different contacts in your audience.

About Double Opt-in

To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.

About Comparative Reports

Comparative Reports let you see how campaigns perform over time. Uncover patterns and find ways to improve your next campaign.

About Click Maps

Your email report includes a Click Map that shows you where people click the links in your content. Learn how to access and review this data.

About Campaign Benchmarking

Campaign benchmarking shows you how your email campaign performance compares against that of similar businesses.

About Apple Mail Privacy Protection (MPP)

Apple MPP uploads emails to Apple, which makes it look like they were opened by recipients. You can hide open-related metrics affected by Apple MPP from your reports for emails sent on or after June 22, 2024.

About Additional Charges

When you go over the contact or send limit for your plan, we'll charge you for an additional block of contacts. Learn about how the additional charges are calculated and how they work.

About Abuse Complaints

Abuse complaints occur when someone reports your email campaign as spam. Learn how Mailchimp handles abuse complaints and how to avoid them.

About A/B Tests

Use Mailchimp's A/B tests to compare how different factors affect your email engagement. Learn what you can test and how winners are chosen.

Work With Legacy Autoresponders

Autoresponders are an older version of Mailchimp's marketing automation. Learn how to convert, update, replicate, and troubleshoot legacy autoresponders.


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