Add Alt Text to Images
Alt text is a short description that displays when a subscribers is unable to access an image. Learn how to add alt text to your email campaigns.
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Add a "Read More" Link
With Read More links, you can link to additional content, like articles, in your emails. Learn how you can use conditional merge tags to add a single Read More link. Or, how you can use anchor links to add multiple Read More links to your emails.
Add a Background Image to a Custom HTML Template
Add a background or hero image to your campaigns with custom HTML email templates. Get tips to test your images and fix common issues.
About Unsubscribes
When a subscriber declines to receive further campaigns, it's called an unsubscribe. Learn how unsubscribes work in Mailchimp and how you can manage them.
About the Pay As You Go Plan
Mailchimp's Pay As You Go plan lets you buy email credits as you send. Learn about the Pay As You Go Plan and how it works.
About Subscriber Engagement
Subscriber engagement is a key part of email marketing. Learn how to increase positive engagement and decrease negative engagement.
About Spam Traps
Spam traps are email addresses used by ISPs, anti-spam organizations, and other groups as a way to find people sending email to out-of-date contacts.
About Spam Filters
Even permission-based audiences can fall prey to aggressive spam filters, which we estimate block 10-20% of email from subscribers' inboxes.
About Purchase History Product Recommendations
Add product recommendations based on a customer’s purchase history to your emails to increase revenue and encourage repeat purchases.
About Preview Text
Preview text is the part of your email that appears next to the subject line in recipients’ inboxes. Learn how to add or generate preview text in Mailchimp.
About Pre-Built Segments
Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.
About Non-Subscribed Contacts
A non-subscribed contact is someone who has interacted with your brand but hasn’t opted in to receive email marketing campaigns. Learn about non-subscribed contacts and how to use them.
