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Ultimate Guide to Psychographic Data

Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.

Push Notifications vs. SMS: Which One Is Right for Your Business?

Push notifications or SMS? This article helps you decide which one is best for your business.

Promotional SMS: Tap Into the Pulse of Modern Marketing

Discover how promotional SMS can help you achieve remarkable marketing results through timely text messages.

Predicted Demographics Guides Strategy for Greensbury

Greensbury uses predicted demographics to zero in on who opens emails—and who purchases.

Public Relations for Small Businesses

Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.

10 Marketing Automation Challenges and How to Solve Them

Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.

Comparing GoDaddy and Mailchimp: Website Builder Review

Compare Mailchimp and GoDaddy and decide which option works best for you.

Comparing Brevo and Mailchimp

Compare Mailchimp and Sendinblue and decide which option works best for you.

The Long and the Short of Email and SMS

Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.

Tracking Your Lead Source: Why It Matters and How to Do It Effectively

Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.

Top Tips for Labor Day Email Campaigns That Convert

Boost your Labor Day email campaigns with our tips on timing, design, and offers to maximize engagement and conversions.

Instagram Marketing: 7 Tips for Marketing on Instagram

Instagram marketing can be a cornerstone of your brand’s overall marketing strategy. Read this to learn how to effectively market on Instagram.