How the Pygmalion Effect can Boost your Marketing Strategy
Learn what the Pygmalion effect is, how it works, and how it can be applied in a business context to improve marketing strategy and results.
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The Dynamic Duo: Paid Social and Email Marketing
Paid social media and email marketing can help you maximize brand awareness, customer engagement, and return. Learn how to harness this powerful digital marketing combo.
Organic Lead Generation: A Beginner's Guide for Marketers
Browse our list of the top organic lead generation strategies to build your brand.
Top Media Planning Tips to Stretch Your Marketing Budget
Stretch your marketing budget further with proven media planning strategies. Achieve more with less.
How Batch Stays Relevant to Their Target Market
How Batch stays relevant to their target market
7 Ways Data Science Can Improve Your Marketing
Data on your audience and campaign performance makes it easy to create powerful marketing that achieves your goals.
What Is Geotargeting and Why It’s an Important Advertising Strategy?
Don't overlook geotargeting when you're crafting your advertising strategy. Learn why you should implement geographic location targeting for your digital ads.
What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
The Benefits of Text-to-Join Services for Marketing
Discover how text-to-join services boost marketing efforts by increasing engagement, growing your audience, and driving conversions.
How to Avoid a SHAFT Violations in SMS Marketing
Are your SMS campaigns putting your business at risk? Discover how to avoid a SHAFT violation and ensure compliance in all your text message marketing efforts.
Sensory Language: Tapping Into the Senses for Better Marketing
Sensory language can transform your marketing. Learn how to use words that bring your brand to life and captivate your audience’s imagination and attention.
Save Time and Increase Productivity with a Smart Marketing Platform
How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.