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How to Turn Customers into Brand Advocates

Learn how to build a brand advocacy program that turns customers into advocates for your business.

Breaking Bias in Machine Learning for Better Business

Learn what bias in machine learning is and how you can combat it. Bias can skew results, so when using AI, you need to beware of it.

What's the Best Time to Send SMS Blasts?

Read this guide to learn the best time to send SMS blasts for maximum engagement and conversions.

Best Blogger Templates for Your Website

Effective blogs don't just attract visitors to your website, it captures their attention and keeps them there. Check out these blogger templates and keep readers on the page.

Unlock Customer Value with Benefit Segmentation

Maximize customer value and increase sales by applying benefit segmentation. Learn how to group customers by benefits sought and create targeted marketing strategies to meet their needs.

Targeting 101: A Beginner's Guide to Segmentation

The hardest thing about ‘segmentation’ is the term itself—learn how to get started.

Basic Ecommerce Metrics Every Business Owner Should Track

As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.

How To Build Your B2B Marketing Automation Strategy

B2B marketing automation tools can be a game changer, when leveraged correctly. Learn how to build a strong marketing automation strategy with this guide.

B2B Content Marketing: Strategies to Boost Business Growth

Learn how to create a winning B2B content marketing strategy with our complete guide on content marketing for B2B.

The Power of Automated Customer Onboarding

Improve your onboarding workflows with automation. Learn how an automated onboarding process can benefit your business and boost it to the next level.

Maximize Brand Recognition with Aided and Unaided Awareness Strategies

Learn the differences between aided vs. unaided awareness to build effective strategies and increase brand recognition.

Build Your Brand's Reputation with Advocacy Marketing

Advocacy marketing is vital for growing your brand’s loyalty and credibility. Learn more about advocacy marketing and how to get started here.