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One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing

See the benefits—and exceptions—to using a one-audience approach in Mailchimp.

Why Multichannel Campaigns Matter

Reach your people where they are, keep all your marketing in one place, and increase your ROI.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.

The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.

Social Media Tips for SMBs

Tips from an expert on the best time to post on social media, how to grow your audience and more.

How to Create Campaigns That Deliver Results

5 steps for building measurable marketing campaigns

4 Website Redesign Ideas to Revamp Your Site

It's time to redesign your website, but where do you start? Check out these website redesign ideas to draw inspiration.

What is WhatsApp Business? WhatsApp Business vs. WhatsApp

Website backlinks are an important part of SEO and can help drive traffic to your own website. Check out this guide to learn how to get backlinks for your small business.

What Is Curated Content? Tips & Examples

Curated content can be content like blogs and social media posts that you share with your audience. Check out these content curation tips and examples.

Simple Website Templates

Do you want to build a website but don’t know where to start? Check out these simple website templates to get inspired.

Understanding the Types of Machine Learning Algorithms

Discover how to choose the right machine learning algorithm for your business needs. Get expert advice and learn about the most popular algorithms in use today.

Is Now the Time to Hire Outside Help?

Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.